Research On Economic Evaluation Of Fashion Culture Theme Town Project

"Cultural awakening" has become a hot word in recent years,and Chinese people have developed unprecedented enthusiasm for cultural identity and self-confidence.For this reason,the cultural tourism town project has become the best carrier for tourism consumers to find history and feel culture.In order to develop the local cultural industry,local governments have planned key characteristic cultural tourism and leisure areas one after another,and real estate developers have been pouring into the cultural and tourism track.Among them,there are many rash projects.When planning,there is no scientific and reasonable economic evaluation,but we see the interest driven and the mutual plagiarism of small town projects.If the cultural tourism town project wants to be out of the circle,it needs to highlight the "characteristics" and "advantages" of the positioning,and stick to the consumption power in terms of content and operation,so as to meet the business needs of consumption gathering and customer drainage;In terms of operation,we should achieve "constant innovation" and "activation",and continuously output the content form of the town.This study proposes the integration of "fashion" elements and close integration with traditional cultural towns,and demonstrates the feasible and inclusive ways of fashion cultural towns.While summarizing the research theory of fashion culture theme town project,this paper focuses on the problem of project economic evaluation.From the two parts of financial evaluation and economic cost-benefit analysis,this paper studies the content of project economic evaluation of fashion culture theme Town,namely financial evaluation and national economic evaluation.According to the economic basic data of ZMD fashion culture theme town project,the financial evaluation of the project is completed through the obtained internal rate of return,net present value and other indicators;Then,the national evaluation of the project is combined with the economic evaluation characteristics of project risk,social benefits,economic benefits and environmental benefits of ZMD fashion culture theme town project.In traditional economic evaluation,although there are many quantifiable indicators in financial evaluation,the indicators reflect too limited.On the other hand,it is a small town development approach integrating fashion and culture.Its unique socio-economic externality,economic benefit externality and environmental benefit externality have not been paid attention to.In view of the above problems,this paper introduces analytic hierarchy process and fuzzy comprehensive evaluation,To solve the pain points that cannot be qualitatively and quantitatively transformed in the external benefits of economic evaluation methods;In the traditional comprehensive economic evaluation model,the fuzzy analytic hierarchy process is used to establish the analytic hierarchy process structure through layer by layer decomposition.After comparison,the index is assigned,and then the comprehensive membership degree is calculated by using fuzzy evaluation,and the corresponding evaluation results are obtained according to the calculation results.By introducing the fuzzy analytic hierarchy process,a business economic evaluation model suitable for the project of fashion culture theme town is established.Through the calculation results to evaluate the economy of the project,intuitive and accurate economic evaluation information can be provided to guide the scheme decision-making of fashion culture theme town project;To a certain extent,it can be a reference for the economic evaluation of fashion cultural tourism town project.Figure 5 Table 13 Reference 51.