Research On The Optimization Of Rural Public Cultural Service Supply In Guangxi Under The Background Of Rural Revitalization ——Taking The Rural Bookstore Project In Wuxuan County As An Example

Cultural revitalization is an important part of rural revitalization.As the General Secretary Xi Jinping pointed out: "Rural revitalization should not only take the shape,but also forge its soul.Without the high confidence of rural culture and the prosperity and development of rural culture,it will be difficult to realize the great mission of rural revitalization." The fifth Plenary Session of the 19 th Central Committee of the Communist Party of China also emphasized the prosperity and development of cultural undertakings and cultural industries to improve the country’s cultural soft power.Rural revitalization and rural public cultural services are interrelated and developing each other.High-quality rural public cultural services provide endogenous impetus for the implementation of rural revitalization strategy,and play an important role in meeting people’s spiritual and cultural needs,cultivating rural public spirit and promoting socialist core values,while rural revitalization provides an opportunity for the high-quality development of rural public cultural services.Based on the background of rural revitalization,it is of theoretical value and practical significance to study the high-quality development mode of rural public cultural service.Based on the service triangle model,taking the farmhouse bookstore project in Wuxuan County of Guangxi as an example,this paper analyzes the supply of rural public cultural services in Guangxi from three dimensions of supply policy,supply system and supply resources,using the methods of literature analysis,field investigation and interview according to the logic of problem-countermeasure.The research found that there are problems such as low interaction between policy subjects and objects,lack of multiple participants and low linkage,and the insufficient overall investment in supply resources in the development of Wuxuan County farmhouse bookstore project.The main reasons are the insufficient implementation of the public cultural service policy of the grass-roots government,the lack of multi-subject participation and cooperation mechanism,and the low level of attention paid by the grass-roots government to the construction of rural public cultural services.Based on this,it is proposed to establish an interactive strategy to strengthen the implementation of public cultural service policies,establish a public-oriented service supply platform,build a government led multi-subject linkage mechanism,and enhance the awareness of grassroots governments in the construction of public cultural services.In order to provide practical reference for the optimization of rural public cultural services,so as to enrich the research on the rural cultural revitalization and the cultural governance.