The Exploration Of The Design Of The Front Page Of Taobaostore In Visual Marketing

Compared with offline shopping ingestion intake uptakeis concerned,the advantages of Purchasing Online has rapid-swift and radiate,thus attracting more and more people from offline to online consumption In taobao Tmall jingdong Su Ningyi purchase such as represented by the network sales platform become the main network consumption,annual sales of more than 400 billion yuan,in this context,thus highlighting the importance of online home page design.Based on the theory of visual marketing,this paper explores the homepage design of taobao stores.chapter one through literature classification categorization categorisation the studystatus at home and abroad is lassify class sort assort separate and background knowledge and import implication of the research topic are analyzed.chapter twodefines the concept and intension of visual marketing and the principal branch design of Taobao stores,and discusses the role of visual marketing in the development of Taobao stores.Chapter three summarizes the design basis and method actingof Taobao store visual marketing on the basis of case decomposition.Chapter fourth Through The Questionnaire Surveyand the user audience to represent the visual marketing design practice for the Taobao self-operated store "Ben skull".The overall design scheme is aimed at young women aged 18-25,highlighting the brand tone of "Little Fresh".The design practice is carried out at three levels,including systematic design,illustration design and interactive design,on the front page of the store.The concept of visual marketing is carried through all the time,so as to strengthen the style characteristics and visual appeal of the store,and finally realize the double enhancement of the aesthetic and economic effects of the store.