Research On Taobao Evaluation Issues From The Perspective Of Economic Ethics

As an online shopping platform with extreme influence on the society in China,Taobao(http://www.taobao.com)provides a convenient shopping mode for an increasing number of online shopping users.However,its shopping flow settings,business rules and regulations,follow-up feedback and maintenance of registered users and so on have a huge impact on the vast group.Throughout Taobao’s required process:the registered users to post or purchase commodities,make payments,arrange logistics or receive goods and give comments.If there is any dispute in the entire process arising subsequently,they will enter the post-sale and rights safeguarding link.During such a series of required links,the link where the buyers directly interact with the sellers and which causes a great impact on their credit and re-purchase,is the comment link.Since there are certain loopholes in the settings of the comment rules itself.dispute is raised constantly,and even sensational ethical anomie incidents are reported repeatedly.At present,scholars from Chinese academic circle have explored the comment issue and some negative influences of online shopping platforms from different perspectives and proposed a series of countermeasures and suggestions.More common studies are carried out in the areas such as management,law,and information science.Fundamentally speaking,online shopping comment issue is an ethical issue arising out of the new business model.Its rule settings and the subsequent series of consequences and impacts are the moral phenomena that are worthy of our profound consideration.As the cross-discipline,it is necessary for Business Ethics to analyze this issue in a deep way and give full play to its function of standard and guidance.So that contribution could be made to Taobao and even the whole internet transaction,especially to the benefit of the stakeholder.Based on the above considerations,this paper,from the perspective of Business Ethics,Chapter One elaborates the current status of e-commerce and in China and illustrates that the provisions on the commodity description and comment links of online shopping platforms by Chinese laws and regulations are relatively general,and detailed rules are not set for different commodity categories in face of shelving of increasingly different commodities;many online shopping platforms also fail to formulate strict provisions and requirements on the commodity description and comment links,leading to negative hidden dangers.Chapter Two elaborates the loophole of existing comment system in Taobao platform,it neither makes a clear provision on the scale of "good level,moderate level and bad level of comment" at the beginning of setting the comment norms,nor connects the comment link with the equally important commodity description link.As a result,it shows too much subjective feeling in the comments published by platform users.Subsequently,disputes arise,and many black occupations,industrial chains and even malignant cases occur.Chapter Three classifies and sorts out its loopholes,pays more attention to the difficulty in general online shopping platforms.All transaction in any online shopping platform is the behavior of contract and it is related to many stakeholders.Chapter Four and five use the experience of integrative social contracts theory and the stakeholder approach to analyze these problems in system.Chapter 4 insists that"comment link and commodity description" should be treated as a governing rule of Taobao Platform.Chapter Five uses the stakeholder approach and sorts out that the consumers,sellers and related authorities all belong to the shareholders of Taobao Platform.It illustrates that Taobao platform must start from the source and consider the interests of multiple parties when formulating rules and procedures,rather than only considering its own economic benefits.In addition to the continuous improvement of rules by e-commerce merchandisers,the smooth operation of China’s internet economy also requires the common efforts of shareholders.Chapter Six puts forward different suggestions and countermeasures on comment disputes from the perspective of Business Ethics for Taobao platform,buyers,sellers and related authorities,striving to that China’s internet economy may develop and grow in a healthy and orderly environment.