Analysis Of The Cash Flow Risk Measurement Of The Cultural And Creative Industry

Under the epidemic situation,the cash flow of cultural and creative enterprises because of poor management has been broken or bankrupt,indicating that the cash flow risks existing in cultural and creative enterprises should be paid attention to,and it is of great practical significance to measure them,and at the same time,the cash flow of cultural and creative enterprises will be affected by external environments（such as consumer prospects）.Based on the theory of enterprise cash flow risk management,this paper embodies abstract cash flow risk from the perspective of measurement.This paper uses the CFaR method to measure cash flow risk,screens 2060 samples of 103 listed companies in the cultural and creative category,analyze the cash flow risk status of the cultural and creative industry and tests the impact and mechanism of consumer prospects on the cash flow risk of cultural and creative enterprises through the WLS model of panel data;through the cash flow risk index system of cultural and creative industries,the cash flow risk risk of cultural and creative enterprises is measured;and the limit of cash flow risk of cultural and creative enterprises is measured in combination with the entropy method.The conclusion is that the more satisfied consumers are,the more they can inhibit the risk of corporate cash flow.Similar results were shown in the analysis of relevant sub-sectors（leasing services,radio,film and television,software and information services,computer,communications and other electronic equipment manufacturing）and further analysis of large,medium-scale,and non-state-owned enterprises,thus supporting the above conclusions.However,the consumer outlook of state-owned enterprises is not significantly correlated with cash flow risks.In terms of cash flow insurance value,it can be seen that according to the annual and risk preference set to one to five levels,the cash flow insurance value in 2019 is the lowest,the overall concentration is in level 5,and the industry’s cash flow situation is the worst.State-owned enterprises can set lower cash flow risk limits than non-state-owned enterprises.Large-scale enterprises can set lower cash flow risk limits than medium-sized enterprises.This paper embodies abstract cash flow risk from the perspective of measurement,and discusses cash flow risk limits,which has strong theoretical and practical significance.Relevant enterprises can pay attention to the impact of the macro factor of consumer prospects on the cash flow risk of enterprises,actively respond to changes in the environment,timely discover cash flow risk points,respond to relevant risks and carry out corresponding early warnings.