| In China,diversification strategy has become one of the main strategic choices for the further development of enterprises,and on the one hand the implementation of this strategy needs to rely on good cash flow situation;on the other hand,it will have a significant impact on the cash flow situation,and the cash flow management in the process of strategy implementation is more difficult.At present,the diversification strategy has been many Internet enterprises as a response to the complex business environment,seeking efficient development of the main strategy,which has brought more variables to the cash flow situation of Internet enterprises with high uncertainty,there are many Internet enterprises have serious cash flow problems,including Zeus Entertainment,Baofeng Group,Le Eco such listed companies.Therefore,it is extremely important to attach importance to the cash flow management under the diversified strategy of Internet enterprises and help them avoid all kinds of cash flow management problems that are common in the implementation of diversification strategy.Based on a large number of diversification strategies and the theoretical study of cash flow management,this paper selects Zeus Entertainment,an Internet enterprise that implements diversification strategy,as the research object,and studies the cash flow management under its diversification strategy.First of all,the case of the implementation of the diversification strategy of Zeus Entertainment is introduced,focusing on the implementation process and effect of the diversification strategy is combed;Secondly,the concept of cash flow quality and the corresponding evaluation system are introduced to analyze the cash flow status in the process of implementing the diversification strategy of Zeus Entertainment,focusing on combining the change of cash flow status with the actual management activities,and excavating the reasons for the change of the cash flow situation of Zeus Entertainment.Finally,based on the analysis of the quality of cash flow,the paper summarizes the cash flow management problems in the implementation of Zeus Entertainment Diversification Strategy and gives the corresponding optimization suggestions.After the research,it is found that there are the following problems in cash flow management under Zeus entertainment diversification strategy: First,cash flow management is not in harmony with the implementation of strategy;Second,the internal control of cash flow is unreasonable;Third,the external risk of cash flow is not taken seriously.According to these three types of problems,this paper puts forward concrete optimization proposals from the three levels of strategy and management coordination,internal activity control and external risk prevention.It is hoped that the study of this case will serve as a reference for Internet companies that are or want to implement diversification strategies,help them better implement diversification strategies,manage cash flow,and thrive. |
