A Study Of The Effect Of Mandarin Chinese Dissemination In Kazakhstan On Kazakh People’s Cognition Of China’s National Image

In recent years,the national image has played an increasingly important role in the international community,which not only affects a country’s reputation in the development of the world,but also determines the country’s right to speak on the international stage.With the rapidly development of the international spread of Chinese language,more and more international friends learn Mandarin Chinese and culture,therefore,it is a better way to improve the cognition and understanding of China in various countries around the world.Thence,it is worth paying attention to promoting the international dissemination of Chinese language and enhancing China’s image construction.In the perspective of the international communication of Mandarin Chinese,the study takes Kazakhstan as an example to conduct a questionnaire survey.Firstly,the thesis analysis the Kazakh people’s perception of China’s overall image,economy,culture,nationals,Mandarin Chinese and other dimensions.Secondly,the study explores the relevant factors that affect China’s image cognition.Finally,it summarizes the cognition characteristics of China’s national image in Kazakhstan,proposes relevant strategies to promote the spread of Mandarin Chinese language in Kazakhstan and enhance China’s national image.The study finds that the people of Kazakhstan have a better evaluation of the image of China.Thereinto,the image of Mandarin Chinese and Confucius Institute have also been recognized by the local people.There is a group difference among Kazakh people’s perception of China’s image,the difference between doctoral students and high school students is the largest.The factor of coming to China is closely related to subjects’ perception of China’s image,the subjects who have experience in China have a better evaluation of China’s image.Finally,this article proposes to broaden the development direction of the Confucius Institute,establish a model of excellent overseas teachers,carry out the activities of Chinese trip experience to promote the international spread of Chinese language and enhance the image building of China.