Research On Marketing Service Tactics For R Education Company

In recent decades,the development of the market economy in China enhances the enterprises requirements for the skills of talents,which provides a huge market demand for the development of the English training industry.In the meanwhile the number of training company increased sharply which include international interlocking entity and initial business entity.R Education Company has been built in 2017 as the small group.With the continuous development of the company,a good service marketing tactics becomes a key to help R Education Company to stand out in the vast English training market.To sum up aboved statements,this theory analyzed market categories which indicate the aiming of R education company according to STP guide.Then,base on PEST method,the author described political,cultural,economical and technical environment of education industry.In the meanwhile,the author analysized competitors operational status within 3 kilometers ot He Xi district.The study also positioned the key products of R Education Company in the market.The external environment of the R English training service marketing,and explains the present situation and shortcomings in service marketing tactics of R Education Company.In addition,the study focused on proposing the specific improvement and the ensured measures of the service marketing tactics.Finally,by continuous optimization of the company’s management system and organizational structure to promote the sustainable development of English training program,the ultimate goal of enhancing the operational benefits of training institutions are able to be realized,which can provide the reference to this industry.