The Research On Service Marketing Tactics Of Yangzhou DC Culture Media Company

Since the reform and opening up,the state has been focusing on promoting the development of cultural media industry,and the competition in the local cultural media market has become increasingly fierce,and many cultural media enterprises are facing development bottlenecks.In this context,the traditional marketing tactic can no longer meet the market demand,the service competition in the cultural media market has become the focus of corporate attention.Cultural media enterprises are increasingly concerned about the level of service marketing,targeted service marketing tactic for customer maintenance and development play a pivotal role,and even directly related to the success or failure of media business.Yangzhou DC Culture Media Company is located in Yangzhou,Jiangsu Province,and its main business is event planning and branding.How to break through the fierce market competition and develop a service marketing tactic that is in line with the company’s own,so as to enhance customer satisfaction and loyalty,is a problem that Yangzhou DC Culture Media Company needs to solve.This study selects Yangzhou DC Culture Media Company as the research object,in the background of the rapid development of China’s service industry,first of all,the current situation of domestic and foreign research on service marketing,based on STP and 7Ps service marketing mix and other related theories,combined with the main operating conditions of Yangzhou DC Culture Media Company,from the perspective of service marketing to describe the service marketing of Yangzhou DC Culture Media Company The current situation of marketing.Secondly,by using the interview method and questionnaire survey method,the problems and shortcomings of Yangzhou DC Culture Media Company in service marketing are found.Finally,on the basis of in-depth analysis of the causes of the problems,targeted response tactics are proposed in terms of product innovation and quality improvement,price positioning,channel expansion,promotion optimization,personnel training,tangible display enhancement and service process improvement.Meanwhile,to ensure the smooth implementation of the above tactics,safeguard measures are also proposed in terms of organizational system,corporate culture and financial planning.The results of this study help solve the current dilemma of Yangzhou DC Culture&Media Company in service marketing,effectively promote Yangzhou DC Culture&Media Company to improve its business,strengthen its service competition,and provide guiding suggestions for it to become a benchmark in the regional line industry.At the same time,this result also has certain reference value and guiding significance for the development of the same type of cultural media companies.