The Research On Education Service Marketing Strategy Of "M English School Of Children" Education And Training Company

In recent years,under the context of economic globalization and society informatization,big data and artificial intelligence have been developed in an all-round way,English education training industry is undergoing a great development.As education training market changes rapidly and faces fierce competition,there is a big consumer market,but most English education and training institutions also face huge survival pressure and development challenges.How to expand enrollment mode and stabilize teachers and how to ensure sustainable development and stable and long-term operation have become into puzzles for training institutions to seek development.Therefore,development of English education training schools and research on marketing strategies are particularly significant.This paper takes service marketing strategies during operation of the education training company M as research objects,and conducts deep discussion and system research on service marketing strategies of the education training industry.In the paper,PEST theory is used to research and analyze internal and external environment faced by Yinchuan M education raining company,and SWOT on this basis is used to find chances and strengths for development of the education training company M.Make the service marketing portfolio in line with development demands in terms of education service system 7Ps——product,price,place,promotion,people,physical evidence and process to ensure implementation of service marketing strategies of the M education raining company,put forward specific safeguards,thus constantly improving service quality of the enterprise and wining recognition of parents and the society.