Research On The Visual Application Of Huashan Rock Paintings In Solar Terms Culture

The new media technology is changing the audience’s selection bias and creating a new communication ecosystem.At the same time,it also brings new challenges to the communication of ethnic culture.In this new media era dominated by science and technology,a huge visual design system has taken place.change.In the process of new media communication,audiences prefer to have impressive cultural and creative visual IP and visual design products that can adapt to the rapid communication characteristics of new media.For example,the poster design method commonly used in visual design is a display form that relies on high-end scientific methods to convey preset content and symbolic elements.It is a benign and innovative design practice in the development of contemporary visual design by adding time and space elements to the static expression of traditional posters to transform it into a new dynamic visual expression.By comparing and analyzing the case data and design principles of dynamic vision applications and traditional static vision applications,it can be seen that diversified forms of expression can present better performance and experience in this communication environment,and many functions are superior to traditional visual vision applications..Faced with a large number of graphic design works,if you want to stand out,you need to rely on the support of deep cultural connotation,so that the culture has its own unique recognition,and use the ethnic graphic symbols of Huashan rock paintings to design and practice the memory points of the solar term culture to make it clear The unique graphic symbol feature can solve the problem that the current solar term culture lacks cultural connotation support due to the lack of a unique graphic carrier or excessively catering to the fragmented and hot-spotted communication environment,which is inconvenient for memory transmission.This article uses semiotics and cultural ritual concepts as the entry point.While applying new media visual design,it studies and analyzes the adaptability principles and advantages of visual design in the new media environment,and combines the symbolic characteristics of Huashan rock paintings and the new media environment.The plasticity in the analysis.Exploit its value in visual communication in the new media era,and design and apply it from various aspects such as shape,format,color,and font.It aims to explore new ways of communication for the "activation" of traditional ethnic symbols.