Research On Dynamic Visual Design Of Folk Culture In The Twenty-Four Solar Terms

With the development of digital media,the forms and carriers of visual design are more diversified,and dynamic visual design can meet the needs of the development of the times,and present richer visual effects.As an intangible cultural heritage,although the 24 solar terms are widely understood by the people,but the degree of understanding is mostly relatively simple,and it is necessary to dig deeper into the connection between the folk culture of the 24 solar terms and the contemporary public.And only the use of traditional static visual design forms can no longer meet the aesthetic needs of the audience,so the construction of an effective set of dynamic visual design methods and processes of the twenty-four solar terms folk culture can not only promote the spread of solar terms folk culture,but also further enrich the expression of visual design,keep pace with the times,and develop by leaps and bounds.Based on the background of digital development and cultural inheritance,this thesis first collects and sorts out the theories related to the folk culture and dynamic visual design of the 24 solar terms,and on this basis,uses the literature research method,comparative analysis method,investigation method and design practice method to study the dynamic visual design of the 24 solar term folk culture,aiming to explore the different communication methods,enrich and integrate the relevant theoretical content of dynamic visual design,and broaden the inheritance group of the solar term folk culture.Closely link the folk culture of solar terms with contemporary production and life,and meet the aesthetic needs of the audience with the times.After the analysis of the dynamic design language and design principles of solar term folk culture,as well as the full understanding of the needs of the audience,the relevant elements are extracted from the aspects of diet and health,seasonal flowers,cultural and entertainment festivals,etc.,and the dynamic visual design of the 24 solar terms folk culture is practiced,and the exploration of the way of spreading solar terms folk culture is completed,and it also provides new ideas and directions for the diversified development of traditional culture and the research in the field of dynamic visual design.