Research On The Dissemination Of Huashan Rock Paintings Under New Media

Huashan rock paintings are one of the representatives of guangxi’s numerous cultural heritages.They are also the largest single,richest and best-preserved rock paintings found in China so far.Huashan rock paintings contain excellent historical and cultural significance,and they are also the inhervers of historical culture,bearing a heavy sense of history.With the change of media technology,new media has brought more convenience to people’s lives,and it has become the main way for people to obtain information.Indeed,it has become the main way for the public to obtain information.The birth of new media brings impact to traditional media,breaks the communication limitation,and changes the rigid influence of the public on the communication media.The information communication forms are more diversified and personalized,so as to continuously meet the increasing information needs of the public.The arrival of the new media era has brought new vitality and opened up a new situation for the dissemination and inheritance of cultural heritage.With the evolution of China’s political,economic and cultural environment,the inheritance and protection of cliff paintings have also been affected.In recent years,the government attaches great importance to the inheritance and protection of cliff paintings and has issued a number of revitalization policies.The emergence of new media is beneficial to the inheritance and dissemination of cultural heritage,and enhances the public’s understanding of rock paintings and cultural heritage.By utilizing the advantages of new media and combining the characteristics of huashan cliff painting,the new media information is reconstructed to meet the needs of the young generation for information,so that huashan cliff painting can be transmitted through channels,contents and effects,so as to make huashan cliff painting "live".This paper takes Huashan rock painting as the research object and analyzes it from five parts.The introduction summarizes the existing literature on Huashan rock painting,establishes the theoretical basisand innovation of the article,studies Huashan rock painting from the perspective of communication,and provides a new direction for the study of Huashan rock painting.The first part is an overview of Huashan rock painting,which has the value of dissemination.The second part analyzes the current situation of Huashan rock painting,the problems existing in the traditional media communication,and the shortcomings of Huashan rock painting in the use of new media.The third part discusses the problems in the dissemination of Huashan rock paintings,such as the scattered audience,the low utilization of new media,and the lack of innovation in the dissemination content.The fourth part discusses the advantages of new media in Huashan rock painting communication and puts forward new ideas.The fifth part,in view of the problems existing in the dissemination of Huashan rock paintings,puts forward new countermeasures,while protecting Huashan rock paintings,we should actively use the new and old media,broaden the channels of communication,innovate the content of communication,build brand culture,experiential communication and other measures to provide a new direction for the dissemination of Huashan rock paintings...