The Application Of Dynamic Graphic Design In Zhouyi Culture Promotion

With the development of social economy and the improvement of people’s living standard,people pursue spiritual civilization more and more when they are rich in material life.With the change of the times and the change of people’s thinking,Zhouyi culture has also faced new changes and challenges in the course of its development.More information shows that Zhouyi culture has suffered more misinterpretations,a correct understanding of traditional culture is also a means of protection.Aiming at the application of MG animation,a digital means,in the dissemination of traditional culture,this paper analyzes the characteristics of the reception of information by the audience and the dissemination of MG animation,and by comparing and analyzing the advantages of MG animation,expands the scope of application,combined with the characteristics of traditional culture,the traditional culture MG animation,so that the audience more easily understand and accept the traditional culture,information access more diverse.According to the design concept of MG animation with zhouyi culture as the content,the design features are summarized,the images are fragmented,the content is simple and easy to understand,and the movement rhythm is interesting and attractive.After forming the design strategy through the graphic characteristic design,the movement rhythm adjustment,the sound prosody synthesis and so on to the incomplete explanation type MG animation,completes about the ZHOUYI CULTURE MG animation promotion design practice and presents.