| Over the past two decades,the popular music industry in Taiwan has flourished,not only leading the development of the Chinese pop music market,but also the Chinese pop music center.However,in the 1988 period,due to the popularity of MP3 and the Internet,the record industry was seriously damaged.Following the trend of digital content,mobile commerce and cross-media integration in the digital era,the Taiwan pop music industry is facing severe environmental changes and challenges,and the overall industrial production market is greatly sluggish.This paper mainly analyzes and discusses the production of Taiwan’s popular music industry from the perspectives of Taiwan ’s popular music industry value chain,industrial advantages,record strain industry capabilities,industry clustering effects and future industrial development trends since the 21 th century.First of all,according to the value chain of the popular music industry,the author considers the creative and artistic characteristics of the music production process,and divides the production of the popular music culture industry into the industrial production structure,industrial production value and industrial production management process since the 21 th century.Through combing and discussing the production structure of the popular music culture industry,it summarizes and depicts the value or action map of the popular music culture industry.Secondly,judging from the current situation,the development of the popular music culture industry in Taiwan is a prerequisite for cultural closeness to the mainland culture.Through close cooperation with the mainland,it is easy to successfully master the Chinese language culture and develop popular music products that are needed in the contemporary era.Taiwanese pop music itself has accumulated a lot of rich and diverse content,making it an indicator of the international Chinese market.Therefore,Taiwan has the advantages of industrial development at a time and place,and it is easy to expand the market for popular music culture.Then,good music creation has its complicated and complicated writing and consumer market.The record companies have lost their past market interests because of illegal downloads on the national network.According to the changes in the sales model of emerging industries,authorized music download services,and market development,the traditional music culture industry in Taiwan has fallen,analyzing the record industry’s unprecedented challenges and how to adapt.Third,pop music is a highly market-oriented industry,and industry clusters play the role of making multiple music cultures.The emergence of digital technology has impacted the production system of the music industry.The cluster of Taiwan’s popular music culture industry and other cultural and creative industries has influenced the development of creative,production processes and the use of music resources.Through the development of the power industry and the market,the author explores the great magnetic benefits of the pop music culture industry cluster.Finally,Taiwan pop culture industry has a complete industrial chain,with the development of creative industries and management advantages,but contact industry too thin,especially in the mainland market under the freedom to pop culture industry with Taiwan There is no big threat.Taiwan wants to get rid of the current crisis,it is bound to strengthen the advantages,strengthen the inferior potential,and develop emerging industry brands. |
