Study On The Current Situation And Strategies Of Cultural Revitalization Development In Rural Ji’an County Under The View Of Public Management

The strategy of rural revitalization was first mentioned as a national strategy in the 19 th National Congress of the Communist Party of China(CPC),and the general requirements of the policy of “prosperous industry,pleasant ecology,civilized countryside,effective governance and rich life” were put forward.The scientific assertion of “five revitalization”was put forward by General Secretary Xi: revitalization of rural industries,revitalization of culture,revitalization of talents,revitalization of ecology and revitalization of organization.The proposed strategy of rural revitalization is one of the important ways to solve the difference between urban and rural areas in the process of industrialization and urbanization in China.As far as the current situation in China is concerned,the difference between urban and rural areas does not only lie in the difference of material conditions,but also in the significant gap of spiritual and cultural life.A strong culture is a strong country.Rural culture is the internal driving force of rural development,and it is of profound theoretical and practical significance to advocate the revitalization of rural culture.Since the reform and opening up,China has been gradually strengthening the investment in rural cultural construction,and the current rural cultural construction has achieved some success,but there is still a huge difference between urban and rural culture,and there are still many places worth improving and exploring in cultural management and cultural inheritance and development.In order to better solve the problems and dilemmas of rural cultural development and realize the goal of rural cultural revitalization as soon as possible,this paper takes Ji’an County as an example and conducts a field research combining the achievements and dilemmas faced by local cultural construction,takes the rural revitalization strategy as a background,conscientiously implements the series of speeches of General Secretary Xi Jinping,and combines theory and practice to provide references for the path selection of rural cultural revitalization and boosting rural revitalization in the future.This dissertation takes rural cultural revitalization as the starting point.Firstly,using the theoretical basis of management theory as a guide,the research status of rural cultural construction at home and abroad is sorted out,and the important status and realistic need of rural cultural revitalization in rural revitalization are explained.Then,Ji’an County is selected as the research object,and through questionnaires,face-to-face interviews and field visits,the research is conducted to understand its achievements in the construction of the rural public culture system,grassroots cultural positions,rural civilization and traditional cultural inheritance.A systematic analysis of the collected data concludes that there are problems in the revitalization of rural culture in Ji’an County,such as insufficient utilization of traditional cultural resources,low effectiveness of rural public cultural services,lack of rural cultural activities,low enthusiasm in villagers’ participation,unbalanced development of rural cultural industry and lack of market vitality,etc.The main reasons for the formation of these problems are insufficient change in government development thinking,mismatch between cultural supply and demand,serious loss of rural cultural subjects,single main body of rural cultural construction,and failure to form diversified cooperation.Finally,on the basis of theoretical research and practical investigation,we try to analyze from strengthening cultural industry excavation and protection,supply-side reform of rural cultural services,construction of rural cultural talents,and introduction of market mechanism to develop cultural industry,and propose strategies suitable for the revitalization of rural culture in Ji’an County.