Research On The Current Situation,problems And Strategies Of Rural Cultural Communication From The Perspective Of Rural Revitalization

As a new mainstream media in the county area of my country,the county-level financial media center is not only the most important part of the communication pattern in my country,but also the bottom of the media ecology in my country.Rural culture is rooted in my country’s long farming culture,and it is formed and developed by the vast number of rural residents in the long-term agricultural production practice and rural life practice.However,in the process of rapid urbanization,rural culture is gradually marginalized,and the development space is gradually eroded.In the current context of rural revitalization,the countryside must not only become rich,but also become strong,and how to become strong depends on the rural culture.Whether it is the prosperity of rural industries or the ecological livability of rural areas,it is inseparable from the support of rural culture,and revitalizing rural culture has become a very important task.As a media organization closest to rural areas,the county-level integrated media center not only undertakes the important function of guiding and serving the masses,but also firmly rooted in the cultural resources in the county,giving full play to the function of cultural education,assisting the development of rural culture,and further promoting Rural revitalization.Taking the rural revitalization as the starting background,the research studies the current situation,problems and strategies of disseminating rural culture in the county-level fusion media centers in Guangxi.First,define the concept of county-level fusion media centers and rural culture,and illustrate the internal connection between county-level fusion media centers and rural culture in the context of rural revitalization;secondly,through 14county-level fusion media centers and 210 research cases to sort out,summed up the current situation of Guangxi county-level fusion media center disseminating rural culture from the four perspectives of dissemination content,dissemination form,dissemination quantity and dissemination channel;thirdly,by citing relevant cases and combining the five W theory,it discussed the Guangxi county-level fusion media center The problems existing in the dissemination of rural culture;finally,according to the excellent rural culture dissemination cases inside and outside the district and the construction experience of the county-level integrated media center,from the innovative dissemination subject,the innovative dissemination content,the innovative dissemination method,the innovative dissemination audience and the innovative dissemination platform five The corresponding strategies are put forward,hoping to provide reference and reference for the Guangxi county-level fusion media center in the process of disseminating rural culture,and provide ideas and inspiration for the Guangxi county-level fusion media center to open up the "last mile",and then build a magnificent Guangxi,to promote the implementation of the rural revitalization strategy.