Research On The Brand Image Of Qingdao Marine Culturecharacteristic Villages

The implementation and continuous improvement of the "Rural Revitalization" policy of the party and the state provide corresponding opportunities and conditions for the protection and development of Qingshan fishing village.Qingshan fishing village is gradually transforming from a traditional fishing village to a tourism fishing village.It has been awarded the honorary titles of "national traditional village" and "the most beautiful village-Qingshan fishing village".Qingshan fishing village also stands out in the rural tourism market with its unique resource advantages.However,the author found that the tourism market influence scope of Qingshan fishing village is narrow,and the tourism market influence outside the region is low.Therefore,in order to enhance the brand influence of Qingshan fishing village,on the basis of fully understanding Qingshan fishing village,the author creates a brand visual image system with its own cultural heritage for Qingshan fishing village,and then promotes the continuous development of Qingshan fishing village by establishing a brand visual image system and innovating communication methods.Through the combination of theory and practice,this paper elaborates and explains in detail from six aspectsThe first part: with the support of national policies,this paper sorts out the background,current situation,significance,research methods and other aspects of the current rural tourism development,so as to establish the brand visual image system of Qingshan fishing village.The second part: Based on the fact that Qingshan fishing village is a traditional fishing village with profound marine culture,the author first makes an in-depth discussion from the theoretical content of marine culture,and then collates the relevant data of Qingshan fishing village,such as the formation and development of fishing village,geographical location,resource advantages,etc.,so as to have a macro control over the whole of Qingshan fishing village.Furthermore,the relationship between the former two is elaborated in detail.The third part: analyze the current situation of Qingshan fishing village brand visual image,find out the existing problems of Qingshan fishing village brand visual image,modify,supplement and improve.The fourth part: establish a relatively rational positioning for the brand visual image of Qingshan fishing village,and then establish the principles of brand visual image.Combined with the data prepared in the early stage,the core elements that can create the visual image system of Qingshan fishing village brand are mined and extracted.The fifth part: combined with the core elements,design from the basic system and application system,establish and improve the visual image system of Qingshan fishing village brand,and put it into practice.The sixth part: a brief summary of the establishment of the brand visual image of Qingshan fishing village and the importance of the formation of the brand visual image to the overall development of Qingshan fishing village.