The Research On Market Operation Of Red Sorghum Cultural Tourism Project

Red Sorghum cultural tourism project is relying developed Mo Yan literary,historical and cultural resources, local density, which is the high-density city in recent years, investment in cultural industries largest and most affecting a wide range of the most important social project. Red Sorghum cultural tourism development project has broad prospects, there are many opportunities, but due to lack of development experience in the project development process is facing many unprecedented challenges. Red Sorghum culture through the establishment of the Investment Development Co., Ltd. state-owned enterprises in the construction, personnel selection, marketing and other aspects of cultural tourism projects Red Sorghum project will play an important role. Today, Red Sorghum cultural tourism project has created more than any of the high density of cultural industries can produce social impact. However, in a cultural industry is relatively underdeveloped, not too high visibility of the city urban development and cultural tourism industry, the difficulty of imagined. Writing this article is based on China to develop the cultural industry,vigorously develop tourism and cultural industries in the background, trying to works Red Sorghum cultural tourism projects to explore.In this paper, the use of literature, interviews, etc. on the social and historical resources, cultural resources, etc. Modern research, apply knowledge learned in their own cultural industry management, coupled with investment in Red Sorghum Culture Development Co., Ltd. internship, the person involved red sorghum development planning and construction of cultural tourism project on the construction and development of the project has a relatively thorough understanding gained a lot of experience in the internship process of writing papers played an important role,Knowledge and experience in the theory and practice acquired, for better understanding of the development of cultural tourism projects Red Sorghum, Red Sorghum broaden the path of development of cultural tourism projects and so played an important reference.