Inspiration And Application Of Interactive Design To Brand Image Design

In 1980 s,the interactive design into people’s sight,it is like a link to the art and the life of the bond welding,welding technology and the bridge is the vanguard.Since the development of brand image design,the interaction design of the times has a great inspiration to the development of the brand image design,and at the same time,it can quickly absorb the fresh "nutrition" in the interaction design to spread its application.This paper analyzes the application of interaction design in brand image design in three aspects,one is from the "plane" to "stage" change,one is from the "object" to wake up "people" change,on the one hand is the "potential" and "paper" changes.Follow the design principles of interaction design application in brand image design from the enlightenment,that is to follow the dominant vision,most of the design will put on the visual experience to the information expression and the form of combining static and dynamic,to maintain consistency of the style guide.This paper from the perspective of brand image design inspiration from the interaction design principles,from the intangible cultural heritage,a hundred years old in Wuhan-Su Hengtai craft umbrella oil paper umbrella background and development status quo,through strict tutor to teach,detailed search in Qiaokou District of Wuhan city Gutian four road,"Nanniwan Avenue" Jiangcheng Creative Cultural Park in Qiaokou District the intangible cultural exhibition hall and art heritage Su Hengtai Mr.Su Feng,conducted a comprehensive survey of Su Hengtai oil paper umbrellas,also to the same kind of intangible cultural heritage design analysis.In order to adapt to the hot fire mobile era development,the traditional culture,art and new design combination,innovation,interaction design of flash point to promote the overall unified design perfect Su Hengtai oil paper umbrella brand image,can the cultural connotation and its craftsmanship heritage in the design way of preaching the precious cultural,unique to the future,global.