Research And Application Of Volunteer Service Brand IP Design

In order to promote the high-quality development of volunteer service in the capital,the Municipal Volunteer Service Guidance Center takes the needs and precise efforts,deepens humanistic care,and implements commendations and courtesies as the starting point,promotes the construction of Beijing’s volunteer service incentive and guarantee system,creates a "golden business card" of the capital’s volunteer service brand,further strengthens the cultivation of volunteer service culture,effectively enhances volunteers’ sense of gain and social identity,and continuously stimulates the enthusiasm of the whole society to participate in volunteer service.Through the construction of volunteer service incentive and guarantee system,it is planned to develop and launch "Volunteer Beijing Brand Visual Image IP Design and Research".This paper first analyzes the relevant literature,field visits and research of brand visual image system at home and abroad,clarifies the research direction of volunteer service in the capital,and discusses the standardization,standardization and systematization of volunteer service from several aspects,so as to reflect the brand concept and cultural spirit of "Volunteer Beijing Brand Visual Image System".Secondly,combined with their own professional knowledge,they will complete the design practice of IP image,cultural identity,clothing design,advertising media and other volunteer projects,so that the advantages of the "Volunteer Beijing Brand Visual Image System" such as wide dissemination,strong recognition and high degree of use can be fully utilized,so as to create a brand image of volunteer service with the characteristics of the capital,promote the dissemination of volunteer service concepts,widely unite volunteer forces,lead the development of volunteer service,and continuously enhance the brand influence,appeal and attractiveness of volunteer service in the capital.Based on the characteristics of the development of volunteer service in the city,this paper systematically constructs a "brand image tree" in the overall design planning,covering the basic system and application system of brand visual image.Among them,the basic system mainly includes basic elements such as brand identity,core graphics,and standardized expression;The application system mainly includes clothing equipment,incentive materials,advertising media,IP image derivative design,major event theme image and other application fields.In terms of design category selection,the design and creation are based on the key categories that volunteers use the most,have the widest use and the greatest influence in service,covering volunteer clothing,volunteer service series cultural logos,"Jing Xiaozhi" IP image and extension design,a total of 16 products in three categories.In terms of specific design concepts,it reflects Beijing elements,highlights the enthusiasm and vitality of volunteer service in the capital in the new era,and uses a variety of design concepts and methods such as personalization,symbolization,simplification,and emotion to enhance the independent recognition of the brand image,expand the extension space of the application,and reflect more emotional communication and interaction on the basis of improving the communication power.