Research On Cross-cultural Communication Strategy Of Domestic Costumes

In recent years,the soft power of Chinese culture has been rapidly improved.The domestic costume dramas have been broadcasted in various visuals in David,and a wave of ratings has been set off.Many fine works have begun to go abroad and go abroad.These costume dramas reflect Chinese traditional culture,reflect the style of the times,and have gained certain recognition from overseas markets.The domestic costume drama can be said to be the main force of China’s cultural "going out",especially under the help of the China TV drama export alliance established in 2018,"Yanqi Raiders" on behalf of the domestic costume drama spread to more than 70 countries.However,due to many reasons,the cross-cultural communication progress of China’s domestic costume dramas did not seem smooth on the surface.Therefore,according to the development of the problem,this study specifically studies the cross-cultural communication of domestic costume dramas from four aspects:combing the status quo,analyzing the causes of the problems,drawing on the extraterritorial experience and solving the problem solving strategies.In the current stage of combing the status quo,firstly explain the related concepts and theoretical basis of cross-cultural communication of domestic costume dramas,sort out the development process of cross-cultural communication of domestic costume dramas,and point out the current rhetoric of domestic costume dramas in cross-cultural communication.Every welcoming,difficult to adjust,and unable to make ends meet.In the analysis of the problem stage,the reasons for the above problems are analyzed,including vague positioning,lack of self-awareness,neglect of the high and low cultural communication characteristics,and the inequality of the communication environment,which increases the difficulty of communication.In terms of learning from the experience of extraterritorial domain,we first combed the achievements of the two countries in South Korea and the United States in the cross-cultural communication of costume dramas.Then we started from the two aspects of the TV drama production itself and the TV dramas,and analyzed the Chinese costume drama.Do the extraterritorial experience of the results of the reference.Finally,in the stage of proposing the solution strategy,it is proposed that the commonality of values ??should be explored,the overall strength should be improved and the existing marketing strategies should be appropriately changed.I hope this research can provide some new development ideas for the cross-cultural communication of Chinese domestic costume dramas.