Identity In Fans Consumption Behavior

Since 2005,the talent show,led by Super Girl,had encouraged the emergence of several young idols,at the same time,a large number of idol-following groups had emerged,which are fans.With the development of the Times,the huge fan community has attracted the attention of all sectors of society."Fans" is not only a phenomenon,but also a driving force to promote the development of our culture and economy,it has become the research object of all circles of scholars.This thesis based on the study of Fan Culture,with the case of Four Leaf Clover,the author adopts the research method of the combination of online observation and in-depth interview,to investigate the organization structure of fans group,and this thesis takes the identity and the consumer behavior of the fan group as the breakthrough point,to analyse the behavior and psychology,strive to grasp the overall fan culture,and to guide the fan culture.According to research,consumer behavior is a channel for fans to communicate,and this behavior deepens the sense of identity and belonging of the fan group,at the same time,that identity,in turn,encourages fans to consume idolatrous texts.On the other hand,while the Fan Culture is flourishing and developing,it has brought a series of problems,including the behavioral and psychological problems of the fan group,the cultural imbalance,and the media anomie.In order to solve these problems,countermeasures were proposed,including the establishment of positive values,strengthen media literacy education,standardize the media industry and cultivate the model of Idol Spirit.This thesis tries to promote the healthy development of fan culture through the guidance of Fan Culture.