The Consumerism Of Anti-Consumption

Youth subcultures express their discontent and reflection to the world's inherent system because of their usual resisting stance, more importantly, they are actually representations between the various sectors of society to characterize the contradictions and conflicts. Thus, Small Fresh subculture is both a critique of the global capitalist system, but also on contemporary Chinese social stratification, young severe anxiety further reflection in the cultural imagination.This thesis discuss starts from the class belonging of the Small Fresh called New Middle class, and discuss the relationship with the "new poor", as well as their labor, happiness, body politics' understanding. Through the discussion of a new breakthrough in the four kinds of bankruptcy, indicates the New Middle Class embarrassment and anxiety called "cannot realize the real faces of the Middle Class," between self-consolation and self-defense.The culture identity of the Middle Class is directly related to culture identity and crisis of the Small Fresh. Paper concentrate on Douban community, this Small Fresh frequented cultural field as the main study, and use Small Fresh and "Anti Small Fresh 'dialogue collision as a main clue pointed out the Anti Small Fresh's criticism and censure make small fresh subculture their own system unlimited reproductive. In showing ambiguous chaotic landscape ever, they also absorb as much as possible into a lot of resistance as a means of their own cultural identity parameters. Small fresh cultural identity be blamed on the reconstruction of the two issues is not so much with quite a breakthrough, as it is more clear their cultural orientation and the reality of the elements welcomed by the public. Thesis eventually clear the property small fresh triple opposition on cultural identity: First, Small Fresh is opposed to the mainstream of the era, consumerism. Second, Small Fresh their past is opposed to their culture now or in the future, and continues to be a return to their own, and constantly return to the origin, a highly cultural authenticity. Third, Small fresh is opposed to small fresh itself, is a de Small Fresh " Small Fresh".The thesis also uses "face" as a theoretical cut, has analyzed the anti-consumerist consumption, small indeed fortunate, nostalgia, Healing, and a series of cultural paternalism pan with a series of culture face featured by the Small Fresh. In the thinking of the youth subculture, the paper also analyzes how the Small Fresh continue to broaden their extension after their development and growth and how Small Fresh's revolt again be absorbed in the system, become an anti-consumerism consumerism, a new hegemony. This is also based on the study of the small fresh quite different from other subcultures ability to shape young people for social systems and future possibilities.The thesis finally discusses Small Fresh spiritual core though the current events, the cultural ideologies contain de-class and social vision deindustrialization and the social conception of civil society. In a pointed critique vision, the thesis indicates short-sighted and politically vulnerable on Small Fresh. At the same time, the thesis also points out new possibilities of their future and combined with other classes.