From The Audience,Starting From Creation

In 2020,under the public health crisis of COVID-19,people across the country paid more attention to their own health.As a token,medical documentaries establish an objective and real communication bridge for the country,society,medicine and individuals.Through the creation of medical documentaries in the new era,there is an ecologically interactive relationship among the audience,the background of creation and audio-visual images.The medical documentary in a new era is the main research object in this thesis.Through big data survey,Focus group and individual interviews,barrage analysis and literature review,this thesisarticle combines with reception psychology and behavior,the multiple horizon of health communication,the concepts of medical narratives narrative medical,and audio-visual analysis,starting from the interaction between medical documentary in the new era and the audience so that it can explore creation trend and value of the medical documentary in the new era.This thesis includes four parts:The first part mainly explains the interaction between the medical documentaries in the new era and the audience.Through analyzing the creation characteristics and development of medical documentaries in the new era,the medical documentaries in the new era is specifically explained.In the decoding of big data survey,it explores the audience’s demand options and reception behavior to medical documentaries.Finally,it analyzes the audience’s new expectation to the medical documentaries in the new era which is based on affective identification.The second part focuses on the thematic expression of medical documentaries under the background of new era.It analyzes the theme of medical documentaries from four perspective: country,society,group and culture,to reflect the Intrinsic intention of choice.Constructing from "equality","humanity" and "health",it analyzes the Ethical perspectives of the theme.From the macro to the micro presentation,it shows the truth of life,condenses the national image,to show the representation of the theme.The third part discusses the creation trend of medical documentaries in the new era from narrative and audio-visual aspects.First of all,through the analysis of the narrative framework and storytelling technique of medical documentaries in the new era,it explores how story-telling techniques synergizes and resonates with medical narratives.Secondly,it analyzes the popularity and humanity of medical documentary shots from four aspects:picture,scene,sound and imagery,giving the audience empathetic experiences.The fourth part returns to the value and responsibility of documentary.Through the analysis of composition and audience influence of medical documentaries,it shows that the record,communication and artistic value of the documentary should return to the three threads of this thesis: epoch,society and individual.As a video medium,it should shoulder the responsibility of health communication and raise the awareness of public health.