The Production And Dissemination Of Fanquan Culture In Weibo Space

As a social media platform that provides users with publishing,sharing information,and communicating and interacting,Weibo has successfully attracted a large number of users with its rich content and instant interactive features.Nowadays,with the continuous development of big data and algorithm technology,Weibo has gradually constructed a system suitable for star chasing,gathering more and more star chasing groups.In recent years,various develop talent show have emerged,traffic stars have begun to become the mainstream,and social media represented by Weibo has set off a wave of "fan culture".On February 27,2020,Xiao Zhan fans reported the AO3(Archive of Our Own)fan fiction database website,which triggered strong protests from online netizens against the behavior.Since the incident,a series of controversies surrounding Xiao Zhan and other idol stars began to guide the society’s attention and research on the fan’s star-chasing culture.This article selects the most representative microblog platform for research,and aims to explore the outstanding characteristics of fan culture in microblog space compared with traditional fan culture? How does the fan circle group "approve" idols on Weibo? How to establish a stable community gathering and practice production on Weibo? What role does Weibo play in Fanquan’s activities? Based on the above questions,this article conducted a series of surveys on Xiao Zhan’s fan groups,including questionnaires,interviews,and online ethnography,and analyzed the production and dissemination of fan circle culture on Weibo through the survey content,and summarized the pros and cons.The first chapter of this article is the introduction.Starting from the second chapter,it introduces the concepts and characteristics of Fanquan and Fanquan Culture,and analyzes what conditions Weibo provides for the formation of Fanquan Culture.The third and fourth parts combine the results of the questionnaire survey and interviews,summarize the communication norms of the rice circle,the production and dissemination of the rice circle culture in the microblog space,analyze the formation process of the rice circle culture,and conduct a critical analysis.Find out the flaws in the rice circle culture.Finally,a critical analysis was conducted to find out the flaws in fan culture.The last part is to synthesize the research results of the previous parts,summarize and reflect,analyze the relationship between fan circle behavior and idol development,and give suggestions on the defects and deficiencies of fan circle to promote a healthier fan culture.development of.