Research On Ritualized Communication Of New Relics And Museum Program

Relics and museum program programs not only shoulder the heavy responsibility of inheriting the excellent Chinese culture,but also are committed to building a common cultural memory for contemporary people.From the perspective of ritual communication,this article assumes that a number of "new relics and museum program " appeared after 2016.As the research object,combined with the theory of ritual communication,it uses text analysis and case analysis to analyze its innovations.In the second chapter,this thesis analyzes the reasons for the emergence of new relics and museum programs by sorting out the development process of my country’s relics and museum programs.On this basis,the new relics and museum programs are classified and their characteristics are summarized.The third chapter takes representative programs as cases to summarize and refine the innovations in content production of new relics and museum programs.In the fourth chapter,it comprehensively summarizes the process of ritual communication of new relics and museum programs and how to construct the communication innovation of ritual identity.The fifth chapter analyzes the problems existing in the current new relics and museum programs,and focuses on the improvement of the content of the new relics and museum programs,pointing out that the future new relics and museum programs should not only insist on both content and form,but also in content production and dissemination channels.And the production concept is constantly advancing with the times to produce better content.Finally,it is concluded that new relics and museum programs focus on arranging content through cultural relic stories,creating a ritualistic atmosphere,and using its content and multi-platform communication interaction to evoke the common collective memory of the audience,trigger the emotional resonance of the audience watching the program,and finally gather the audience.In a common ritual field,the ritual concept is shaped around the image of cultural relics,and then the audience is introduced to the common cultural origin of Chinese civilization.The research of this thesis on new relics and museum programs has certain practical significance for how to innovate cultural and blog programs in the future,and how to find a balance between obtaining commercial profits and realizing their own social responsibility.At the same time,this thesis aims to advocate how future new relics and museum programs can learn from the experience and lessons of predecessors and innovate in the form of content expression,so as to make due contributions to the spread of the excellent culture of the Chinese nation.