| Network catchword is a special language expression which is popular on the Internet and has been established by netizens.This study mainly carries out questionnaire survey and in-depth interviews with Chinese and Mongolian College Students to understand their use of Internet catchwords,and analyze the current situation and attitude of college students on the use of Internet catchwords.The survey found that most of the network catchwords reflect the hot topics and focus events of that year,which is a common feature of the network catchwords in China and Mongolia.Moreover,the network catchwords cover a wide range and contain a large amount of information.Young people are the main producers and communicators of Internet catchwords in both Mongolia and China.The differences are mainly reflected in the different ways of word formation,different ways of word formation and different distribution fields.Network catchwords reflect the imagination and creativity of young people,and further express the cultural demands.At the same time,the grassroots,epochal and succinct nature of network flow language has positive and negative effects on college students.The network catchwords with positive influence can help college students actively participate in social life,cultivate their innovative thinking,ease their emotions,self decompression,and promote the rapid development of language;The negative influence is to encourage negative emotions and corrode the spiritual world,which may lead to the anomie of College Students’ language use. |