| Since the State Council put forward the tourism development policy in 2009,tourism has become a "hot spot ",and intangible cultural heritage tourism is the key direction of tourism development in various places.Taishun Hundredfeast has set the largest number of people in the world Guinness record," the world’s first blessing banquet " laudatory name.Taishun Hundredfeast Tourism is based on the traditional cultural heritage and innovation of non-legacy cultural tourism resources development and utilization,Taishun Hundredfeast unique green ecological resources,the inheritance of the most complete festival culture and other innate advantages into tourism development.In the background of the overall development strategy of Taishun County," Ecological County,Tourism Xing County,Industrial strong County ",Taishun Hundredfeast is an indispensable tourism brand for its tourism destination,and has entered the development track of festival tourism.In the increasingly encouraging competition,how to maximize the development and utilization of Taishun Hundredfeast tourism resources,enlarge its positive influence and promotion role in optimizing industrial structure,promoting regional economic development,promoting tourism brand image,promoting social and cultural progress,and promoting environmental facilities is the original intention of this paper.By using the methods of literature,SWOT analysis and questionnaire,this paper systematically studies the present situation,existing problems,tourist demand and tourism resource development of Taishun Hundredfeast,and puts forward a targeted development concept to provide ideas for enriching tourism products and protecting and inheriting Taishun characteristic culture,and to promote the sustainable development of local tourism economy.The full text is divided into five chapters: the first chapter is the introduction part,which explains the background of the thesis,the research goal,the research significance,the research content,the research method and the technical route.The concepts of intangible cultural heritage,intangible cultural heritage and intangible cultural heritage are defined,and the theories of sustainable tourism development and integrated development are outlined,this paper summarizes the current research situation of intangible cultural heritage at home and abroad.In the second chapter,the basic situation of Taishun County County in the study area is comprehensively expounded from four aspects: Transportation Location,physical geography,social economy and tourism resources,it focuses on sorting out the tourism resources related to the banquets and forms the classification table of tourism resources.The development of Hundredfeast in Taishun County is divided into three stages: Free Development,Ich Protection and festival celebration.Secondly,it starts with the participation of all the parties involved in Hundredfeast,such as the ancestral villages,local governments and the third party,this paper analyzes the present situation of Hundredfeast activity mode,and finally,analyzes the present situation of Hundredfeast development as a tourism resource from the aspects of the overall orientation and brand marketing of Hundredfeast in Taishun County.In the third chapter,the author carries on the investigation and the data analysis to the tourists demand of Hundredfeast,and then uses the SWOT analysis method to analyze the interactive development between Taishun Hundredfeast and the tourism industry from the four aspects of advantages,disadvantages,opportunities and risks,and constructed the qualitative model of SWOT.The Fourth Chapter Unifies the previous chapter,analyzes how carries on the development utilization to Taishun hundred family feasts,thus promotes the Taishun tourism development.This paper analyzes the local famous dishes,local snacks,local folk culture and related factors in Taishun County,and puts forward the idea of developing Taishun County hundred-family banquets.The fifth chapter summarizes the thesis,hackles the Research Innovation Point and the existence insufficiency,and has carried on the forecast to the future research and the development.After research,this paper finally comes to the following conclusions:1.under the leadership of government departments,Taishun Hundredfeast Tourism has embarked on the development road of intangible cultural heritage tourism,because of its profound historical development heritage,Taishun Hundredfeast Tourism has a certain foundation in infrastructure,product design,tourism services,market positioning and brand marketing.2.the tourism development of Taishun Hundredfeast is consistent with the overall development strategic goal of Taishun County,and the ideological and ideological level is relatively unified,which creates sufficient development conditions for Taishun Hundredfeast Tourism.3.Taishun Hundredfeast Tourism has the advantages of government support,deep information,rich resources and outstanding characteristics,and its development potential is very great.However,there are disadvantages such as few professionals,few tourism products,no professionalization of cooks,imperfect transportation facilities,weak ability to resist risks and small audience.4.through combing the characteristic diet and local folk culture of Taishun,and combining with the development and research of intangible cultural heritage tourism at home and abroad,it is confirmed that the development of Taishun hundred family banquet must abide by the principles of culture,locality,diversity and science.5.the overall orientation and consumption level of Taishun Hundredfeast Tourism meet the needs of mass tourism,the overall evaluation of tourists is good,but there is still room for improvement in the aspects of characteristic folklore activities,surrounding supporting facilities,tourism services,tourist souvenirs and so on.6.based on the results of the analysis,Centering on the central idea of "digging deep into characteristics and multi integration",this paper puts forward some suggestions on tourism development from seven aspects: protective development,administrative management,infrastructure construction,product development,publicity and marketing,brand building and tourism service. |
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