A Study On The Development Of Cultural Tourism Resources In The Ancient City Of Jimo

The ancient city of Jimo is located in the Old City of Jimo district,Qingdao City,Shandong Province.In 2014,the ancient city of Jimo was rebuilt in the Jimo district.It was completed in 2016 and has become an important tourist attraction in the northern part of Qingdao.The development of cultural tourism in the ancient city of Jimo requires the development of cultural tourism resources,and Jimo,which has rich cultural tourism resources,can provide sufficient raw materials for the development of cultural tourism products.Although the Jimo ancient city tourist attraction has begun to take shape and has been officially operating for more than two years,its popularity has gradually increased,but its popularity in the entire Qingdao area and even in the Shandong area has not achieved the anticipated effect,the number of tourists and their enthusiasm for the scenic spot is not very high.In the author’s opinion,based on the National Tourism Development Model of the ancient city,the ancient city tourism wants to go into the hearts of tourists,out of the limitations of the model,the excavation of cultural heritage is the focus of the development of the ancient city.Therefore,this paper tries to find out the focal point of tourism development and development of Jimo ancient city by sorting out and evaluating the tourism resources of Jimo ancient city and studying the current situation of market development.On the basis of field investigation and research on the ancient city of Jimo,this paper analyzes the present situation of tourism resources and development in the ancient city of Jimo,and probes into the main problems existing in the development,this paper puts forward some concrete suggestions on the deep development of Jimo ancient city.The thesis is divided into six chapters : the first chapter mainly expounds the background of the topic,summarizes the research status of World Cultural Heritage Tourism Resources at home and abroad,the main research content,research methods and research ideas;The second chapter describes the related concepts and theoretical basis,the third chapter combs the existing resources of the ancient city of Jimo and classifies and evaluates the resources.The Fourth Chapter analyzes the present situation of the development of the ancient city of Jimo,including the present situation of the market development,the investigation and the existing problems,and the fifth chapter puts forward the scientific and reasonable development thinking for the resources analysis and the market analysis.