Research On The Production Of Farmer’s Subcultural Capital In Native Taste Video

The emergence of "local video" has won a lot of attention,and it is constantly changing in the collusion and reconciliation with commercial capital.More than today’s "earthy" video "to show the cultural practice for a binge and daily consumption behavior,the network is a short video platform with the real world is not the same as the different bond parallel to the world,it provided the space of people escape from reality survival pressure and grassroots individual stage to show themselves,and temporarily refactoring subculture groups of social interactions.However,the subculture practice carried out under the empowerment of new media technology,from the very beginning,is oriented to the needs and interests of users,takes market norms as the criterion,and aims at commercialization,and carries out the content production and capital reproduction of peasant subculture.On " earthy " video " N team for one year after the depth of the participatory observation,found that Chinese Internet subculture groups in the production of subculture behavior is not only a mild resistance of mainstream culture,at the same time,by showing the original ecological performances method,presents a marginal groups an orgy of temperament,to obtain the flow,have the opportunity to dialogue with mainstream culture,has a distinct capital business logic and extremely clear purpose,namely to attract users to obtain economic benefits."Earthy" video "is the differences of local culture and city culture collision" by-products ",is a kind of positive culture practice,embodies the farmers is the longing for identity and positive cultural point of view,at the same time,the subculture practitioners actively explore and show the local culture,relying on local culture in content creation,objectively realize the protection of rural culture and carry forward.However,when the natural differences between urban and rural areas is difficult to flow attention," earthy "video " how to keep the heat,a lack of social resources farmers subculture groups already facing the reality of the problem,in addition,some farmers in the process of subculture production vulgarization,homogeneity tendency also brings to the farmers’ subculture popular resistance.Only by relying on the context of "Internet +",relying on policy support,paying attention to content upgrading,and relying on the stimulation of farmers’ cultural capital,can a virtuous cycle of farmers’ subcultural capital production be established.