The Transformation Of Sub-cultural Capital In The New Media Era

Since 1986,Chinese rock music has gone through 36 years,many excellent bands and musicians have been born.Since 2018,with the popularity of the online variety show "The Big Band",a large number of bands received more attention and popularity,and rock music also received a wider range of love and appeared more frequently in mainstream media reports,re-enter the public’s vision.The alternation of new and old bands and the accumulation of different works show that the rise of rock music in China is by no means accidental,and the operation of the media and the participation of interest groups have brought new impetus to the re-popularity of rock music in China.This paper takes Chinese rock music as the main object,with the help of Sarah Thornton’s theory of "subcultural capital",summarizes the unique style of Chinese rock music and regards it as subcultural capital,analyzes the process of subcultural capital accumulation and transformation to economic capital and social capital of rock music groups,and further analyzes the essence of the transformation.According to the current situation and characteristics of the media environment in this new media era,this paper classifies and discusses the basic role of different media in the process of subcultural capital transformation,and regards the intervention of interest groups as the main feature of the current subcultural capital transformation.Clarify the formation mechanism and flow mechanism of the internal levels of interest groups.From this way of thinking,a set of traditional subculture research path is formed,which is not limited to the Birmingham School,emphatically analyzes the function of media,reveals the internal structure of the subcultural group and its interaction with other social factors,and explains the basis,channels,characteristics and essence of the capital accumulation and transformation of rock music subculture in China in the new media era.This paper is mainly divided into four parts.the first part summarizes and the unique style of rock music in China,defines the subcultural capital of it,and points out that objective and embodied style is the basis of subcultural capital transformation.The second part mainly discusses their effects on the accumulation and transformation of subcultural capital through three different types of media——self-media,mess media and pan-media,reveals the core role of media as the main channel in this process;the third part describes the maintenance and generation of interest groups,and points out that they directly or indirectly affect the transformation process of subcultural capital and the formation and flow mechanism of grades within the group,thus forming the main characteristics of the current subcultural capital transformation.The fourth part points out the process of the transformation from subcultural capital to economic capital and social capital,reveals the back-feeding effect of economic capital and social capital on subcultural capital,that is,the essence of the transformation of subcultural capital.