Research On The Narrative Evolution Of Chaozhou Woodcarving From The Perspective Of New Media

The revolution of emerging media technology in the 21st century has brought tremendous changes to human life behavior and thinking methods.New media has experienced the development of the elite,the public,and finally the individual around the changes in the use of subjects and audiences.The new media gives people the right to speak narrative,and the dissemination of the wood carving culture of Chaozhou from this perspective shifts from "information transmission" to the interestingness of the story to satisfy the "narrative communication" with emotional interaction.People construct their inner stories about their understanding of culture,and then use the media to express and discuss among the groups,and finally form the individual’s own re-cognition of the culture and the group’s cultural identity.The purpose of this article is to select the perspective of "new media" and explore the way of cultural narrative communication.Taking Chaozhou woodcarving as an example,it analyzes its narrative evolution and how to use narrative communication to gain the cultural identity of today’s people.The methods are as follows: Firstly,I analyzed the stories of Chaozhou wood carvings,takes the narrative discourse of Gernett as the theoretical framework,and then analyzes the individual’s psychological cognition of Chaozhou wood carvings from the perspective of narrative communication.Furthermore,I analyzed the characteristics of the new media era with the help of media ecology,and summarizes the new media’s new ecological characteristics.In this era of high-speed information flow,I analyzed and summarizes the characteristics of contemporary cultural identity,and constructs a cultural narrative discourse model under the new media and new ecology with the help of cases of cultural digital design:First,the story and the time relation of story telling coexist,showing people today the place of memory objectification;Second,the story is expressed in a way that is mutually beneficial to the elements of the era:Third,everything is a medium and a narrator.Itself is both information and information carrier;Based on this model,I analyzed the design case of new media Chaozhou wood carving,studied how new media Chaozhou wood carving seeks the cultural identity of contemporary people by using the above model,elaborated the narrative evolution of new media Chaozhou wood carving,and summarized the narrative discourse of Chaozhou wood carving from the perspective of new media.Finally,I selected the narrative mode of new media Chaozhou wood carving for narrative design and practice.New media enables cultural stories to get interaction and personal emotional satisfaction.From individual psychological cognition to the cultural identity of the public,the people-oriented storytelling is a cycle of inheritance and innovation.