| In today’s fast-paced era background,people’s requirements for the quality of life are constantly improving,which puts forward higher requirements for the appearance of products.However,the current problem of food brand homogenization is serious.Only the traditional food can develop better if it follows the trend of brand design and brand upgrading.In the current market,it is clearly clear that the local characteristic food has better development compared with the brand and systematic design,which also gives other local characteristic food inspiration.In order to better spread brand stories and develop local culture,it can be better completed with the help of narrative illustration.Narrative illustration has unique logical narrative characteristics,which can completely tell the whole story through a single or multiple pictures,which can help the brand improve the brand image,enhance the brand difference,and establish emotional connection with consumers faster.Taking the brand image construction of local characteristic food as the carrier,how to apply the advantages of narrative illustration and convey the brand image and product uniqueness to consumers has become an urgent problem to be considered in the current brand image design of characteristic food.Taking the application research of narrative illustration in the brand image design of local characteristic food as an example,The thesis first sorts out the relevant definitions of "narrative illustration" and "brand image design",By collecting and organizing relevant literature at home and abroad,For the subsequent research of the large theory basis;next,A comparative study of the better developed cases of brands using narrative illustration and local specialty food brands in the current market,Summarize its advantages and commonalities;third,With the brand image design of local characteristic food —— Taihe plate surface as the research carrier,Explore the advantages of using narrative illustration in brand building,On the application of narrative illustration in food image design,Explore how to use narrative illustration in brand image design from the aspects of application advantages,form of expression and element analysis,And analyzing the successful cases of local characteristic food brands and the feasibility of taihe plate surface brand construction,Finally determine the expression level,Implement the design practice. |
