The Study On Regional Cultural Expression Of Rural Tourism In Zhuji

Driven by the country’s determination to vigorously revitalize the countryside with policies and the people’s yearning for a better life,rural tourism industry has become a focus of attention and investment in rural revitalization,and rural tourism has also become an important option for people’s leisure activities in recent years.With the gradual normalization of rural tourism,people’s awareness and consumption of rural tourism have also changed,and people pay more attention to the "connotation" of rural tourism rather than the superficial reputation.The beautiful natural environment,the experientia rural culture activities and immersed culture enjoy making rich regional culture characteristics of rural tourism into a new public favour.Hence various rural tourism modes focusing on the expression and output of rural culture,such as Stuart town’s local performing arts in Shanxi,jiaxing henggang village incorporated art into traditional buildings were outstanding achievements in the rural tourism and regional cultural integration.Zhuji as the important place of Yue dynasty’s origin,has experienced Xia,Han,Song,Yuan and so on more than 10 regime,as an important political,economic and cultural territory of Yue dynasty,or Goujian endured present hardships to revive,Zhuji left a glorious historical and cultural heritage,to set up the spirit "dare to pursue,perseverance," to the people.Since people realize that heterogeneous culture is an important condition to promote tourism motivation,the proper integration of regional culture in all aspects of rural tourism can increase the tourism attraction,and Zhuji has rich regional cultural characteristics,so there are many rural tourism company selling points with regional cultural characteristics of Zhuji.However,due to the expression of Zhuji regional culture floating in the surface,concentrated in the material culture expression level,lack of a wider and deeper excavation,can not well reflect the regional culture of Zhuji,also can not guarantee the healthy development of rural tourism.Under the above background,based on the study of domestic and foreign literature,this paper first expounds the relevant concepts such as regional culture,rural tourism,regional cultural expression and components,and then studies the logic of the relations between regional culture and rural tourism attraction,regional culture and rural tourism.Based on related theories,the principle of culture and the rule of thirds to comb,splits Zhuji regional culture elements to material culture,system culture,the classification and spirit culture as the breakthrough point analysis Zhuji regional culture expression situation and find out problems,and finally put forward the suggestion that can improve measures to provide reference for Zhuji’s cultural development of rural tourism.