Study On Rural Tourism Development Of Qihe River In Hebi Under The Perspective Of Culture And Tourism Integration

At present,the rural tourism industry in China has high output value,large scale and rapid development,but the problems are also outstanding,such as lack of innovation in products,imperfect industry norms,and lack of talents.On the other hand,the development of the cultural innovation industry in China can be said to be rapid and rapid.Due to various factors,the rural tourism industry and the cultural innovation industry are developing in the direction of mutual integration.In this way,rural tourism can use the good development momentum of the cultural innovation industry to develop itself.From the perspective of the integration of rural tourism and cultural innovation industries,this paper theoretically explores the power source,process stage,and development model of their integration.Then,by analyzing the tourism resources of Qihe river,combining the theory of the integration of rural tourism and cultural innovation industry,some suggestions for the future development of Qihe river are put forward in order to help Qihe village tourism to develop to higher quality.To understand the concepts and principles of integration of rural tourism and cultural innovation industries through reading relevant domestic and foreign literature,and then to analyze the development cases of integration of rural tourism and cultural innovation industries at home and abroad.To summarize the experience of integration of rural tourism and cultural innovation industries.Finally,the paper summarizes the advantages and disadvantages of Qihe River tourism development through questionnaire survey and field survey,and draws the following results:1,Hebi Qihe Integration of culture and tourism Advantages: Hebi Qihe Rural Tourism Development has a good natural and cultural foundation,the government attaches great importance to the development of Qihe Tourism in terms of policies and funds to give sufficient support,adopt the village committee + farmers + The advanced management model of developers :: The shortcomings are: lack of creativity in tourism products,insufficient cultural development,insufficient protection of cultural resources,low level of integration of cultural resources and tourism industries,insufficient environmental protection measures,and destruction of resources.2,As an important tourism resource of Hebi,Qihe River has been influenced by internal factors such as economic development,employment promotion,product quality upgrading,external government support,advanced technology,etc..At present,it has the possibility of the integration of cultural,tourism and tourism.3,cultural and tourism integration of Hebi Qihe must go through three stages: the grafting stage of innovative culture and existing tourism products,the in-depth integration of development levels,the generation of linkage effects,and the infiltration of other industries or other tourism forms to form industrial clusters.stage.The concrete integration path is: the integration of cultural creativity and traditional villages,the integration of cultural creativity and tourism products,and the integration of cultural creativity and tourism activities.At the same time,a series of safeguards are proposed for the development of the integration of the Qihe Brigade in Hebi: technology for integration,government guidance for integration,talent training and introduction,promotion of publicity,and in-depth excavation of the Qihe culture.