Research On The Development Strategy Of LY Cultural And Creative Industrial Park

The cultural and creative industry is a new industry,and creativity is its core.With the in-depth development of the world,the multi-polar economy and the development of cultural industries are inclusive,and scale and creativity have gradually become boosters leading the cultural and economic development of countries around the world.In recent years,developed countries in Europe and the United States have successively issued draft national plans to promote the rapid development of cultural and creative industries.my country’s cultural and creative industries are prospering year by year,which is also one of the driving forces for the rapid development of cities.As the cultural and creative industries continue to contribute to the country’s economic growth.The cultural and creative industry park is very important to the agglomeration of cultural industries.It has stimulated the exchanges and interactions between enterprises in the creative industry park,and has spawned vital elements of the creative industry.The development of the cultural and creative industry park has gradually deepened.SZ City is the first batch of historical and cultural cities in my country,and GS District is the country’s first and only national historical and cultural city protection zone.It is the central city with the deepest historical and cultural heritage of SZ.In recent years,GS District has been working hard to transform the profound accumulation of cultural resources into development advantages,building a characteristic industrial system,actively elevating the cultural and creative industry to a strategic leading position,and promulgating a series of policies to help industrial development,using the original old factories in the ancient city to build successively As a model of the successful transformation of the old industrial civilization in Gusu District and the representative of the new economy of digital culture,the LY Cultural and Creative Park has established a number of cultural and creative carriers,focusing on the digital industry,animation industry,and film and television video editing.Through the “urban renewal” land-saving transformation,the office is no longer a simple physical space,but a “digital cultural industry community that gathers “digital cultural creation,intangible cultural heritage,film and television photography,education and training,and online celebrity check-in”.".This paper analyzes the advantages and characteristics of other domestic cultural and creative industrial parks through relevant theories,and combines the current situation of LY cultural and creative industrial parks to identify shortcomings and development constraints,and propose development strategies.First of all,the author understands and obtains the current environment of LY Cultural and Creative Industry Park and the problems it faces.After field investigation and collation and collection of a series of data,the author uses a variety of analysis methods in management to analyze the macro-environment of LY Cultural and Creative Industry Park.After in-depth analysis,field research and literature analysis were used to study the development models of representative cultural and creative industrial parks in China,learn successful experience,and put forward relevant suggestions and countermeasures for the problems existing in the development of LY cultural and creative industrial parks.A series of development strategies: suggest the innovative top-level design of the LY Cultural and Creative Industry Park;pay equal attention to intellectual property and financial support and provide vertical incubation;exert brand effect and expand the influence of the park;strengthen team building and improve the talent mechanism;adopt targeted strategies to seek transformation Landing of investment promotion projects;optimizing the park environment and renewing organically;lengthening the "industrial chain" to create an exchange platform for settled enterprises;connecting with the government for more support,etc.The conclusions of this paper are not only intended to be applicable to LY Cultural and Creative Industry Park,but also to provide development ideas and inspiration for other cultural and creative industry park operators.