Research On The Development And Countermeasures Of Jingdezhen Jiangxi Cultural And Creative Industrial Park

Cultural creative industry is a new industry with creativity as the core, with the world multi polarization, economic globalization, development of cultural diversity, The scale and quality of the development of cultural and creative industries has become an important symbol of the world’s comprehensive strength, and has gradually become an important engine of economic development in the world. In recent years, many European and American the developed countries have made the strategic development of national cultural and creative industries,a strong impetus to the rapid rise of the cultural and creative industries, cultural and creative industries of our country as a new growth industry for economic development, it has got rapid development, for many years to maintain high growth in the number of cultural and creative industries, along with the growing of China’s economy the contribution of the important support and carrier of cultural and Creative Industry Park as the development of industrial agglomeration,through its internal creative designers, cultural enterprises, consumers and other machines The interaction between the interaction and complementarity, stimulate park innovation vitality, but also further promote the development of cultural and creative industrial park. Jingdezhen is a city with thousand years of porcelain culture of the city,is a historical and cultural city,the first batch of China today,Jingdezhen has been included in China’s resource exhausted city, in such a background, the development of Cultural Creative Industry Park of Jingdezhen is the inevitable choice of economic transformation and upgrading. In this paper, in-depth investigation and collect first-hand information,innovative use of the management method of PEST analysis and further analysis, the SWOT analysis method, respectively, on the development of Jingdezhen cultural and creative industries the park environment and the Jingdezhen pottery Xichuan international ceramic cultural and creative park are analyzed, then the use of literature analysis, the relevant domestic and foreign cultural and Creative Industry Park Development Mode,successful experience, and sort out the suggestions and Countermeasures: to establish and perfect the theory suggest that Jingdezhen government to participate in cultural industry policy system; government cooperative enterprises to improve the cultural and creative industry park investment system and cultural and Creative Industrial Park evaluation system; Cultural Creative Industry Park Park main business and cultural enterprises should vigorously promote the development of cultural fusion creative industry and other industries; strengthen the construction of talent team;improve the cultural and creative industry service system, including the financial service system, the construction of intellectual property protection and public service platform;brand Park Cultural and creative industries development strategy. The conclusion of this study not only hope for Jingdezhen cultural and Creative Industry Park, also hope to provide some experience to the rest of the government or the cultural and creative industry park management of enterprises.