A Pragmatic Study On The Language Of Li Jiaqi,an E-commerce Anchor

Although electricity live since the rise in our country only a short span of four years,but,after the Chinese government,enterprises and users to push of live electrical contractor,has been booming,emerged a large number of mature electricity anchors,they are spending has a strong influence,also has formed the unique style of language.In this paper,using pragmatic strategy and cooperative principle of pragmatics,and other related theories,with Li Jiaqi from April 2020 to January 2021,has 20 televised guests for the study of language,more in-depth analysis of the pragmatic characteristics of Li Jiaqi language,pragmatic strategy and the usage of cooperative principle,aimed at rich electricity the related theory of the host,to expand the field of vision of research,the host for the presenter,enhance the level of language art.This paper is divided into 7 chapters.The first chapter is the introduction,which discusses the research background,research overview,research status,research significance and innovation,research objects and research methods of e-commerce anchors.Research content and research Angle is the main innovation of this paper.At present,the existing literature research on e-commerce anchors is mostly from the perspective of communication,while the research from the perspective of pragmatics is not perfect.At the same time,there are few researches on Li Jiaqi’s live broadcast language,and there is a lack of systematic research.Contrastive analysis and case analysis are used in this paper.The second chapter analyzes the main features of Li Jiaqi’s live language in terms of pragmatics:novel and flexible creativity,straightforward and plain simplicity,and constant interest in "jokes".The third chapter studies Li Jiaqi’s pragmatic strategies and the factors that influence the choice and use of his pragmatic strategies.In terms of pragmatic strategy,Li Jiaqi is good at using the opening strategy of praising others and derogating himself,the strategy of controlling the scene in front of and behind the stage,courtesy and restraint,the humorous strategy of creating humor and constantly bursting with laughter,and the free conversion strategy of Chinese-English mix and match and fashion exaggeration.Li Jiaqi’s pragmatic strategy is influenced by the context,the speaker’s personal situation,the communicative purpose,and the audience’s pragmatic knowledge and background.Chapter four analyzes the conversational structure of Li Jiaqi’s live broadcast discourse.From the perspective of the overall structure of the dialogue,Li Jiaqi’s live broadcast presents a stylized feature at the beginning and end of the dialogue.In terms of part of the structure of the dialogue,the topic selection of Li Jiaqi’s live broadcast is usually carried out according to the characteristics of the guests.The main topics include the topic of stars themselves,the topic of commodity introduction,the topic of Li Jiaqi and guests’ personal experience of commodities,the topic of Li Jiaqi and stars playing games,and Li Jiaqi’s gift to guests,etc.When taking the turn of conversation,Li Jiaqi mainly adopts the strategies of concurring/echoing,supplementary semantics and polite interruptions.Chapter five is the conversational implicature analysis of Li Jiaqi’s live broadcast discourse.Li Jiaqi live words for both observe also back the cooperative principle:in compliance with the principle of "quality" for treatment of goods "hate",in violation of the principle of "quantity" is emphasized "brainwashing",in the principles often guide to comply with the topic of "rely on" theme,on the way to standards comply with the concise introduction without ambiguity.Chapter six is the study of the pragmatic value of Li Jiaqi’s discourse.The semantic value of Li Jiaqi’s discourse is manifested in the following aspects:the pursuit of maximum semantic value,the value of a relationship lies in narrowing the distance between the parties to a conversation,the emotional value of intimate care to convey emotions,and the stylistic value of unique language style.Chapter seven is the conclusion.