Research On The Effect Of Urban Pilot Policy On Cultural Consumption Expenditure Of Urban Residents

After the 1980s,my country ushered in a period of rapid economic growth.While technological progress,industrial upgrading,and urbanization levels continued to increase,residents’income levels also achieved sustained growth,and people’s material life was greatly improved.Satisfy.Under this premise,more and more people have turned their perspective to cultural needs and began to pursue spiritual enjoyment.Cultural consumption behaviors such as reading,watching movies,and playing games are becoming more common.At the same time,the cultural industry is based on China’s profound cultural heritage,with the help of the development trend of the Internet,finance and other industries,forming a unique and huge supply of cultural products.The actual development of both the "supply and demand" of cultural products has made cultural consumption a new hot spot for consumption.In recent years,the overall level of cultural consumption of Chinese residents has shown an obvious upward trend.In 2018,the total cultural consumption expenditure of Chinese residents reached 3 trillion yuan,an increase of 7 percentage points from the 2.900 billion yuan in 2017.But compared with developed countries,China’s cultural consumption is still at a lower level.To this end,in April 2016,Relevant departments began to select cities across the country to explore cultural consumption patterns,and accumulate experience for expanding residents’ cultural consumption.As of 2019,three years have passed since the implementation of the first batch of pilot policies for cultural consumption cities.As an important stimulus measure,has the pilot policy played a positive role in promoting residents’cultural consumption?Are there differences in the role of this pilot policy in different regions?The research content of this article is the impact of cultural consumption pilot policies on cultural consumption expenditure of urban residents in my country.First,it sort out the research current situation of domestic and foreign scholars on cultural consumption field in recent years;As well as the three aspects of the policy,the development status of cultural consumption of Chinese residents was analyzed;on this basis,based on the panel data of 185 cities from 2013 to 2018,DID model was used to test the impact of the pilot policy on the cultural consumption level of residents,And used PSM-DID and other methods to try to solve the endogenous problem to ensure the reliability of the research conclusions.Finally,in view of the cultural consumption problems revealed by the theoretical research and empirical results in the previous period,corresponding policy recommendations are given.Through the analysis of theoretical research and Regression analysis results,the specific conclusions are as follows:First,from the regression results,the regression coefficient of P*T passed the 1%significance level test.This consequence illustrate that the urban pilot policy can improve the cultural consumption level of urban residents.This also shows that the government should fully use the guiding and guaranteeing role of the government in improving the cultural consumption level of residents,and through the implementation of relevant policies,expand the cultural consumption market,increase residents’ cultural consumption willingness,and unblock cultural consumption channels,so that my country’s cultural consumption level can be improved.A new step.Second,the impact of the urban pilot policies on the cultural consumption level of urban residents varies significantly in different regions.Urban pilot policies can effectively promote cultural consumption expenditures of urban residents in the midwest regions,but it has not evident influences on the eastern region.The reason for this is likely to be due to the relatively high level of cultural consumption of urban residents in eastern my country,specifically compared with the midwest regions,the cultural consumption level of residents in the eastern region has evolved to a certaina extent:the concentration of cultural enterprises and the income of residents Higher,the consumption system is relatively complete.However,the central and western regions are currently in the stage of catching up with cultural consumption due to the incomplete initial cultural facilities and the lack of consumer awareness of cultural products and services.This situation cause has led to a lower marginal benefit on the cultural consumption level in the eastern region than in the midwest regions.Based on the above conclusions,this article believes that the current Chinese government and relevant departments should,on the basis of summing up the previous urban pilot experience,orderly expand the scope of cultural consumption city pilots,implement pilot policies according to local conditions,and increase residents’ income and improve the public cultural service system.Measures such as gradually improving the cultural consumption environment will lay the foundation for the further remove of cultural consumption of Chinese residents.