The Impact Of Pilot City Policy On The Growth Of Residents’ Cultural Consumption

With the development of Chinese economy,the expansion of consumption scale,the upgrading of consumption structure and the emergence of new forms of service,the mass consumption begin to shift from tangible goods to more service consumption.Cultural consumption is the largest expenditure of service consumption among them The 18th National Congress of CPC put forward the concept of "five-in-one" and cultural confidence has become the subject of the new era.As an important part of cultural construction,cultural consumption has always been a hotspot issue in academia and government departments.In 2011,the per capita GDP of China was 5653.15 dollars,beginning to exceed 5,000 dollars,which met the conditions of the balance of Channari.However,the proportion of cultural consumption expenditure has kept at the range of 11%-12%,and cultural consumption hasn’t shown a rapid growth since 2011.The trend of cultural consumption deviated from the Channari model seriously.Up to now,45 cities nationwide have been identified as national cultural consumption pilot cities.This policy of the Chinese government is a new development mode of urban cultural consumption and an innovation to the development of traditional cultural industry.This paper is mainly divided into two parts.The first part is theoretical research and the second part is the PSM model.The first part of the theoretical analysis holds that "economic man" is difficult to maintain complete rationality in face of great temptation,and may also lead to ethical and moral disputes and decline.At the same time,cultural consumption has economic significance,as well as broader cultural significance and social significance,so as to conclude the hypothesis of "happy man" in the process of cultural consumption.From the view of deep significance,people must pursue high-level spiritual needs to become well-rounded "happy man".Cultural consumption has the function of inheriting human civilization,promoting sound economic development,promoting the harmonious development of society and realizing the all-round development of human beings,which theoretically affirms the necessity of studying cultural consumption in economicsThe second part of PSM model is often used to evaluate policy effects.The results of most regression methods contain endogenous problems caused by self-selection bias,which can be avoided by this model to the greatest extent.PSM model uses the idea of "counterfactual" and makes the research conclusion more accurateThis research method based on "counterfactual" thought can effectively avoid the problems of "self-selection bias" and "mixed bias" in other regression methods,so as to get more accurate conclusions.This paper selects 28 cultural consumption pilot cities as the treatment group,which are defined as 1 and 151 other cities as the control group,which are defined as 0 in Eastern and Mid-China region.This paper selects the cross-section data of 2017 as the research sample and adopts the PSM method for empirical research.The results show that the pilot cities policy has a significant impact on cultural consumption.The policy increases residents’ cultural consumption by at least 502.47 yuan and up to 1243.322 yuanThe cultural consumption pilot cities are grouping by the cultural background and economic region in this paper,and the heterogeneity is tested by PSM estimation method.In the case of grouping by the cultural background,the results show that the ATT of the Eastern region with the foreign trade coastal culture region is higher than that of the Central region with the Confucianism Central Plain culture.In the case of grouping by economic region,the pilot cities have a restraining effect on cultural consumption in the Circum-Bohai Sea Economic Zone.The average processing effect(ATT)of the Yangtze River Delta Economic Zone is higher than that of the Middle and Upper Yangtze River Economic Zone,and higher than that of the non-economic zone.On the basis of the results of the study,this paper put forward some policy recommendations for promoting China’s cultural consumption and increasing the actual effective demand finally,including raising the income level of urban and rural residents,narrowing the income gap between urban and rural residents,improving the urbanization rate,gradually perfecting the social security network,vigorously developing the cultural industry and cultivating cultural market,strengthening cultural management system construction,exploring a long-term mechanism and so on.