A Study On The Media Image Of Traditional Chinese Medicine In Ta Kung Pao(1902-1948)

Traditional Chinese medicine,as traditional Chinese medicine,has a history of more than5,000 years and is a gem of ancient Chinese science.The dispute between Chinese and Western medicine began in the late Qing Dynasty and lasted for a hundred years.There is still controversy.Saving and abolishing traditional Chinese medicine is not only a medical issue,but also a social issue and a cultural issue.The Ta Kung Pao was first published in Tianjin in1902.It is the longest-published newspaper in Chinese history except for ancient feudal official newspapers.It is also the only newspaper with a 100-year-old age in the history of Chinese news and the history of global Chinese media.As a literati newspaper,the Ta Kung Pao can also reflect the tendency and attitude of modern literati newspapers and intellectuals towards the issue of Chinese medicine and its preservation and abolition in the selection and presentation of Chinese medicine reports.This article uses the methods of content analysis and discourse analysis to retrieve the reports related to Chinese medicine in the "Ta Kung Pao"(Tianjin Version),which was published from 1902 to 1948,and uses frame theory,combined with quantification and qualitization,to try to sort out and summarize.The characteristics of Chinese medicine image and Chinese medicine discourse construction under "Literati on Politics",and the history of change of Chinese medicine image under the history of "Western Medicine to the East".The first part analyzes the media presentation of the Chinese medicine image in the "Ta Kung Pao"(Tianjin Version)for 47 years.The study found that the entry point of TCM reports experienced changes from discovering problems,exposing problems to solving problems,which led to the deepening and specialization of the attention level of TCM reports.The construction of the image of Chinese medicine has gone through four stages,from the"old baby" who is helpless in the face of infectious diseases,to the "reformed products" under the policy constraints,the "storm mouth" of the controversy in the debate between China and the West,and finally the "renovation" with unknown future Thing ".In the second part,I choose the topic of the special era of "the debate between Chinese and Western medicine" to further analyze the construction of Chinese medicine identity and discourse,try to sort out and summarize how Chinese medicine identity is given,and what meaning it gives,making the abolition of Chinese medicine a national modernity.Sexually critical.The research found that the opposition tends to use "scientific discourse" to refer to traditional Chinese medicine with"old doctors",attacking traditional Chinese medicine with extreme and strong tone,thus establishing the image of traditional Chinese medicine as "unscientific and non-progressive";and neutral Those who use "development discourse" see the relationship between treatment and the country and the future development direction of Chinese medicine;support Chinese medicine practitioners to use "nationalist discourse" to build a long history,value and significance of Chinese medicine,which is related to the fate of the country The essence of the country.The third part analyzes the factors such as social and political environment factors and the author’s value orientation.Why did the traditional Chinese medicine present the above image in the "Ta Kung Pao"(Tianjin Daily)from 1902 to 1948? Analyze and explain the relationship of power operation.The analysis found that national development requirements and Western discourse hegemony influenced the society ’s attitude towards TCM from a macro environment;the public domain role of newspapers and periodicals highlighted the various discourses of the tendency to be presented in the media;the positioning of the Ta Kung Pao itself and the value of the contributor The tendency further influences the image construction of traditional Chinese medicine.The debate on the preservation and abolition of traditional Chinese medicine continued for 100 years,and the debate continues today.The last part reflects the loss of traditional Chinese medicine under the hegemony of Western discourse a hundred years ago.It reflects on how to grasp the right of speech in the process of traditional Chinese medicine in the new era and realize the spread and innovation of traditional culture.