A Discourse Analysis Of China’s Image In The Reports Of Norwegian Mainstream Media(2008-2018)

News is an important way for people in modern society to understand society and obtain information,and an important means of mass communication.The dissemination of news will "project" a country’s national image in the minds of the public.The shaping of national image needs to rely on mass communication.At present,China is in a critical period of sustainable development and future development.It needs to create a good public opinion environment for itself and an atmosphere of harmonious interaction with the outside world through the shaping and dissemination of its national image.The Sino-Norwegian relationship has undergone major changes in the past decade or so.From 2008 to early 2010,it was the "honeymoon period" of the relationship between the two countries;the second half of 2010 to 2016 was the "frozen period" of the relationship between the two countries,which was awarded by the Nobel Peace Prize.The relationship between the two countries fell into a low ebb.After more than six years of in-depth dialogue,the two countries issued a statement on the normalization of relations in Beijing at the end of 2016.Norway has made important commitments on China’s core interests and major concerns,and the relationship between the two countries has achieved a turnaround.From 2016 to 2018,ChinaNorway relations entered a new "development period".However,under the dominance of Norwegian mainstream media,due to lack of understanding and differences in culture and ideology,domestic public opinion in Norway was once dominated by negative news with prejudice.In the eyes of the Norwegian people the national image of China presented is often inconsistent with the actual situation in China.This study adopts a combination of quantitative research and qualitative research methods,using three mainstream Norwegian media,"Aftenposten","Norwegian Broadcasting Corporation(NRK)" and "Bergens Tidende" as research the subjects,selected 792 reports related to China from 2008 to 2018.This study selected the above three media as the research objects,mainly because:1.The Norwegian Evening Post has the largest circulation among the mainstream media in Norway,has a wide range of readers,and has the first influence,and most of the reports are consistent with the Norwegian government’s voice.,which can reflect the ideology of the Norwegian elite;2.The Bergen Times has the second largest circulation in the mainstream media in Norway,and its readers are concentrated in western Norway,and its influence has gradually increased in recent years.Corriere della Sera(Evening Post);3."Norwegian Broadcasting Corporation official website)"is a Norwegian state-run public broadcaster.It is funded by the Norwegian government and provides radio,television,and Internet services to its homeland and overseas.It has strong independence in reporting content.Strong influence among the people.In the quantitative research part,this research mainly adopts the method of combining corpus and frame theory,divides the text through probability statistics and frame division,and analyzes the main topics of national image construction in its news discourse;in qualitative research the part mainly adopts the Discourse-Historical Approach(DHA)in critical discourse analysis to conduct in-depth analysis of the text content and analyze the real purpose of its discourse strategy,that is,the Chinese national image constructed by news texts.The study found that:1.among the three-mainstream media in Norway,the reports on China-related international relations,domestic politics and social fields are dominated by negative reports.The three media reported the most during 2008-2010,with occasional positive voices;however,affected by the Nobel Peace Prize incident in 2010,the reports dropped sharply from 2011 to 2016,with mostly negative reports.From 2017 to 2018,the volume of China-related reports gradually picked up.2.The three media have constructed a complex and multi-faceted image of China through constructive,protective,transformational and destructive discourse strategies.