Image Narrative Analysis Of "Buddhism" Cultural And The Perspective Of Communication Mentality

The rapid development of network technology not only brings more convenience to people’s lives,but also provides new channels for cultural communication.Various popular words based on the network have become a part of people’s life.It not only represents the stage of social culture,but also reflects deep social problems.The “Buddha” culture has been rapidly popularized in recent years by means of online media.It is considered by the mainstream media to be the reason why young people are not enterprising and their attitudes are indifferent.At the same time,the mainstream media also pointed out that they should resist the spread of this culture.However,there is another saying that the “Buddha” youth is a feeling of helplessness that contemporary young people are forced by life pressure.The emergence and development of the "Buddha" culture has profound social reasons,and it is a subjective reflection of the objective social development status in the contemporary youth group.It will have an important impact on the youth group’s world outlook,outlook on life and values.There are large numbers of audiences in the cultural communication,and its influence is also extensive.Therefore,the spread of this culture needs to be highly valued.The youth group is not only the most widely spread audience of Buddhism culture,but also the main force for spreading Buddhism culture.They shoulder the heavy responsibility of promoting economic and social development and realizing the Chinese nation’s great rejuvenation of the Chinese dream,and strengthening the correct guidance of their ideological values is especially important.This is the theoretical and practical basis for the topic of this article.Based on the existing research results at home and abroad,the thesis mainly adopts qualitative research methods.Based on the rise of Buddhism culture and the fact of image turning,this paper explores the characteristics,patterns,strategies and other mechanisms of Buddhism cultural image narrative.On this basis,this paper further analyzes the model,characteristics and causes of the dissemination mentality in the Buddhist narrative image from the perspective of communication psychology,and then returns to the overall analysis of Buddhism culture as a The reason for the existence of social phenomena is based on problem-oriented and proposes its guiding strategy.The first chapter is the introduction,which mainly analyzes and analyzes the origin of research,the research status at home and abroad,research problems and ideas,research significance and research methods.The second chapter mainly introduces the rise of Buddhism culture and image turn.The paper firstly discusses the rise and spread of Buddhism culture based on the whole and macro.This paper analyzes the background and causes of the rise of Buddhism culture,and sorts out the diffusion path of Buddhism culture,and divides it into four stages: source stage,outbreak stage,acquisition stage and diffusion stage,and it is the key to sensational heat.The word analyzes the characteristics of each stage.Finally,based on the reality of image turning in the process of Buddhism culture communication,focusing on the narrative of Buddhist culture image,this paper makes a detailed analysis of the narrative mechanism of the Buddhist culture image and the perspective of the dissemination mentality.The third chapter focuses on the analysis of the narrative mechanism of Buddhist culture images.Based on the narrative image,it is an important carrier and main form of Buddhism culture communication.The thesis deeply analyzes the internal structure and operation mechanism of Buddhism culture image narrative,and analyzes the three dimensions of image narrative features,patterns and strategies of Buddhism culture.Firstly,it analyzes the narrative features of Buddhist culture images,that is,the postmodernity of narrative techniques,the diversity of narrative materials and the grassroots of narrative production.Secondly,based on the two image narrative modes,the differences between the single image narrative and the juxtaposed image narrative and their logical relationships are further analyzed.Finally,the narrative strategies in the narrative of Buddhist culture images are analyzed and studied from the three aspects of composition and coupling of time and space,combination of images and images,mutual visits,symbol combination and expression.The fourth chapter focuses on the perspective of the cultural transmission of Buddhism.Through the study of the narrative mechanism of Buddhist culture images,the author deeply analyzes the model,characteristics and causes of the dissemination mentality that are connotation in the image of Buddhism culture communication.Based on the relevant principles of social psychology,the thesis first constructs four core elements of cognition,emotion,attitude and behavioral tendency,and has a three-dimensional model of self-mindness,interpersonal mentality and group mentality.Based on this,nearly 40 related questions were designed,and 21 interviewees were interviewed in depth.The self-dwarf of self-mindness in the cultural communication mentality of Buddhism,the lack of trust in interpersonal mentality and the blind follow-up of group mentality were investigated.feature.Finally,the thesis explores the reasons for the cultural communication mentality of Buddhism from four aspects: material foundation,social foundation,psychological foundation and media foundation.The fifth chapter puts forward reflection and prospects in combination with the study of Buddhist cultural image narrative and communication mentality.On the basis of the analysis of the communication mechanism of Buddhism culture images and the perspective of communication psychology,the thesis explores three major problems in the process of Buddhism culture communication: the weakening of mainstream value identification,the alienation of self and society,and the “extraordinary” and Self-loss caused by “from the vulgar”.Based on the problem orientation,it proposes a guiding strategy to strengthen identity,improve self-esteem,and enhance status.