Analysis Of Street Brands Visual Design Under The Influence Of Youth Subculture

Today,with the gradual diversification of youth subcultures,the lives of contemporary young people are no longer limited to traditional forms.They can freely express their attitudes to life.The most direct expression is undoubtedly through clothing.The rise of trendy brands has satisfied young people with their personality Expression and identity recognition,the young ethnic group’s admiration and love for trendy brands is increasing.This article takes the youth subculture as the background,and takes the trend brand as the research object.From the perspective of visual communication design,through theoretical research and case analysis,it discusses the orientation of the youth subculture to the trend brand and its role in promoting the development of tide brand visual design.In order to dig out some new and unique things,the research on visual design has been advanced from the depth and breadth.The article first analyzes the characteristics of youth subcultures in different ages and their impact on the field of clothing and graphic design,summarizes the overall characteristics of youth subcultures,and interprets the interaction between youth subcultures and trending brands,while eliciting brands From the perspective of visual design,in fact,the visual symbol of the tide brand is an important factor for the popularity of the tide brand.Then take visual design as the main clue,analyze the fonts,graphics,colors and other aspects of the tide brand’s visual design from the visual elements,and analyze how these tide brand image symbols enter the public’s vision,and analyze film,television,cartoon,and street art.Various expressions of other elements in different trend brands,and their impact on the overall brand image,and explored the impact of trend brand visual marketing on brand communication.Finally,compared the visual design differences between Chinese and foreign trend brands,find This paper points out the shortcomings of China’s tide brand in visual design and application,and puts forward some feasible suggestions for its future development,and provides theoretical guidance for its own graduation design.