Visual Design Of Emoticons From The Perspective Of Youth Subculture

With the fast development of the burgeoning of the Internet and new media technology,popular interactive way of channels and more pluralistic,emoticons in cyberspace with its vivid visual effect is popular with the public,as an emerging social networking space of the linguistic expression is also the symbolic representation of the youth network subculture form.Existing studies are mostly based on disciplines such as linguistics,communication studies and social psychology Angle,for the generation of emoticons,features,functions,forms,etc,and as a youth subculture,the culture into emoticons visual design study is less,so this topic will be studied.As an important form of youth network subculture,online emoticons are also a kind of graphic art in essence.It is of great significance to understand the subcultural characteristics and styles presented by online emoticons by exploring the generation characteristics of emoticons and their own formal structure and characteristics from the perspective of design based on the subcultural theory.At the same time,the introduction of subculture theory also provides a new perspective for the study of emoji design,and provides corresponding theoretical support and methodological guidance for the design of emoji from the perspective of youth subculture.Firstly,this paper studies the generation and development of online emoticons in social media from three aspects: their development process,classification and dissemination through literature research and case analysis.Then it tries to distinguish the concept of youth subculture and mainstream culture,and clearly defines the youth network subculture crossed with network emoticons,and then summarizes the causes and characteristics of youth network subculture in the era of new media.Then,relevant questionnaires and in-depth interviews were designed for young people to investigate their basic use of emojis,preferences and motivations for the use of emojis,aiming to clarify the use needs of emojis and provide an effective basis for the output of emojis design methods in the later stage.On this basis,the paper further summarizes the relevant functional characteristics of emoticons in the network social communication of youth and the external expression characteristics of youth subculture in emoticons,and discusses the subcultural representation of Internet emoticons from the external and internal representation of symbols.Based on the previous overview of the subcultural characteristics and styles presented by current emoticons as well as the connection between them and the cultural psychology of youth groups,the corresponding design principles and methods are extracted based on the research conclusions,and typical emoticons cases are selected as the research objects.By using semiotics related theories,the structure and form characteristics of characters and images and other elements are gradually analyzed from the visual level.Then,based on the visual design characteristics of emoticons in the subcultural context,the design methods of emoticons under the subcultural perspective of youth are deduced,and the feasibility of such design methods is proved through existing cases.Finally,the paper predicts the future development and trend of emoticons,and provides corresponding countermeasures and suggestions for the guidance and regulation of emoticons from the perspective of youth subculture.This topic finally summarizes and sorts out the four principles,three design methods and five design means that should be followed in emoji design from the perspective of youth subculture,so as to provide corresponding guidance and suggestions and innovative ideas for emoji designers.Put forward the expression symbols in the form and use main body behind the development trend of enrichment and its derivative the extension of business value,and emoticons in visual communication,existing problems are summarized,put forward by using visual means of transformation,with a positive positive image standardization development of metaphor leads the emoticons.