Research On Marketing Strategy Of F Company’s Bee Products

China has been a large agricultural country since ancient times.Until now,agriculture is still one of the pillar industries of our national economy,but bee industry is a very easy to be ignored industry in the whole agricultural industry.As an important part of health food,bee products are all natural,green,environmental protection,and full of nutrients.They have unique functions that can not be replaced by other health food,so they are loved and sought after by more and more people in the health food boom.At present,bee products have become an important tonic for the elderly,children and the infirm,and also a good beauty product for many women.Because of these advantages,many people have seen the prospect of bee industry and started to operate this kind of bee products.Therefore,there are many bee products enterprises in our country,and the bee products on the market are also beginning to enrich.However,the market share of bee products is still dominated by some old and famous bee products enterprises.Many small and medium-sized bee products enterprises want to share in the huge market Therefore,we have to strengthen the implementation of marketing strategy.However,due to the influence of traditional factors,many enterprises do not pay attention to product marketing,which leads to the low popularity of the products produced by enterprises in the market and affects the promotion of sales.In view of this,we need to strengthen the marketing strategy research of bee products enterprises.This paper will take F company as an example to analyze the current situation of its bee product marketing.Based on the analysis of the internal and external environment of its marketing,it will find out the existing problems of its marketing,and put forward several targeted marketing improvement countermeasures in combination with its reality.This article takes F company’s bee products as the research object,and analyzes and summarizes the marketing practices and current status of bee products at home and abroad by referring to a large number of literatures.On the basis of elaborating marketing related theories such as STP theory,SWOT analysis method and PEST analysis,the status quo of bee product marketing of company F was analyzed,and the problems of product strategy,price strategy,channel strategy and promotion strategy were found out.Based on the analysis of the cause of the problem,the marketing environment of the company’s bee products was analyzed.Finally,the market positioning strategy,market segmentation,market selection strategy,and marketing strategy optimization recommendations of the company’s bee products were put forward.In order to ensure the effective implementation of marketing optimization strategies,this article also proposes system safeguards,organizational safeguards,capital safeguards,and personnel safeguards.It is hoped that the research in this article can provide a certain reference for the marketing of bee products of F company,and promote the increase of the sales volume and market share of bee products of F company.