Exploration Of Cultural And Creative Design Based On The Image Of Chinese Zodiac In Weifang Yangjiabu Woodblock New Year Pictures

Weifang Yangjiabu woodblock New Year pictures belong to the first batch of national intangible cultural heritage.Because it has formed its own unique cultural connotation in the long-term development process,it has great cultural and artistic value.However,with the progress of society and the change of people’s lifestyle and concept,there are faults in the inheritance of Yangjiabu woodblock New Year pictures,and its development is facing a "dilemma".How to inherit the culture contained in Yangjiabu woodblock New Year pictures and integrate them into modern people’s lifestyle is an urgent problem to be solved.Today,the zodiac culture has been deeply rooted in the hearts of the people,and its related cultural and creative products are widely loved by people.Therefore,the inheritance of traditional culture has been closely connected with the development of cultural and creative industries.Extracting the zodiac images in Yangjiabu woodblock New Year pictures and properly applying them to the design of cultural and creative products can better carry forward the culture of Yangjiabu woodblock New Year pictures and zodiac culture.This paper aims to analyze the zodiac image of Yangjiabu woodblock New Year picture,refine its characteristic cultural connotation and endow it in different carriers of cultural and creative products.With the advantages of the vigorous development of cultural and creative industries,we will inherit the Yangjiabu woodblock New Year pictures and the zodiac culture.Firstly,starting with the analysis of the origin,development and symbolic meaning of the zodiac culture,this paper expounds the cultural connotation of the zodiac culture;Secondly,through the combination of field investigation and literature analysis,this paper combs the development process and current situation of Yangjiabu woodblock New Year pictures;Thirdly,it makes a comprehensive analysis of the zodiac images and related patterns in Yangjiabu woodblock New Year pictures,and expounds the necessity of the cultural and creative design of the zodiac;On the basis of following the design principles,explore the design positioning and the use of methods,and put forward the corresponding design countermeasures;Finally,following the principles and methods in the design countermeasures,extract the design elements and carry out the application design practice.The cultural and creative design based on the zodiac image in Yangjiabu woodblock New Year pictures aims to endow the product with cultural value through the design,so as to enhance the role of the zodiac culture in promoting the development of Yangjiabu woodblock New Year pictures,and provide new ideas and new paths for the inheritance of Yangjiabu woodblock New Year pictures and their zodiac culture.