Research On The Design And Application Of Wuqiang Woodblock New Year Picture Cultural And Creative Products

As the first batch of intangible cultural heritage in China,Wuqiang Wooden New Year pictures have formed their unique cultural connotation and artistic characteristics through hundreds of years of accumulation and precipitation,and have high inheritance value.However,with the continuous progress of the times,the development of Wuqiang New Year pictures has also fallen into difficulties in recent years.How to extricate Wuqiang New Year pictures from the difficulties is a top priority.The author will design cultural and creative products for the implied works in the theme of Wuqiang New Year pictures,explore innovative ways that conform to Wuqiang New Year pictures,and inject new vitality into Wuqiang New Year pictures on the basis of inheritance and innovation.Firstly,by collecting and sorting out relevant information about Wuqiang New Year pictures,this article summarizes the emergence and development of Wuqiang New Year pictures,summarizes the types of themes,and summarizes the research value and artistic style of New Year pictures.Next,conduct market research on the development status of cultural and creative products of Wuqiang New Year pictures and summarize the shortcomings,analyze existing excellent cases of cultural and creative products of New Year pictures in China,and draw on the artistic essence of them;Secondly,through preliminary research and analysis of the cultural and creative market,the design principles and methods suitable for the cultural and creative design of Wuqiang New Year pictures are listed.Finally,the cultural and creative design section summarizes the materials of Wuqiang New Year pictures,extracts and transforms the traditional visual symbols of Wuqiang New Year pictures,and combines them with modern aesthetics.With the purpose of promoting the culture of Wuqiang New Year pictures,a complete series of cultural and creative products are formed to promote the dissemination and influence of Wuqiang New Year pictures.