Research On Operation Risk Control Of A Building Community Under Fast Turnover Mode

Since the 1990 s,China’s real estate enterprises have experienced many stages,such as rapid development,stable development and sustainable development.The whole real estate industry has stepped from the fierce expansion stage to the mature development stage.Especially in recent years,under the strong control of relevant policies,the land dividend and financial dividend have been compressed,and the economic environment of the whole industry is becoming more and more complex and severe."Fast turnover" is still the main factor for these enterprises to obtain core competitiveness.Many real estate enterprises,especially in the quality management in the high turnover period,have prominent problems,which affect the brand image of enterprises,restrict their own development,and have a negative impact on the development of the whole society.Through the way of review and summary,real estate enterprises should not only review the major problems in the past,but also put forward effective solutions according to their current development.Firstly,this paper expounds the relevant concepts and theoretical basis.Secondly,it analyzes the project operation of real estate enterprises under the fast turnover mode,and analyzes the project operation risks of real estate enterprises under the fast turnover mode,mainly including: human resource management risk;Financial management risk;Delivery and marketing management risks;Project implementation management risk.On this basis,the project operation risk evaluation of real estate enterprises under the fast turnover mode is realized.This paper summarizes the methods of project operation evaluation of real estate enterprises under the fast turnover mode,expounds the construction principles of project operation evaluation model of real estate enterprises under the fast turnover mode,analyzes the construction methods of project operation evaluation model of real estate enterprises under the fast turnover mode,constructs the project operation evaluation model of real estate enterprises under the fast turnover mode based on the risk management theory,and analyzes the evaluation results.Put forward the project operation risk control measures of real estate enterprises under the fast turnover mode.This paper expounds the ideas of project operation risk control of real estate enterprises under the fast turnover mode,and puts forward the Countermeasures of project operation risk control of real estate enterprises under the fast turnover mode.Complete the empirical analysis.Through the empirical analysis of the operation risk management of a construction project,this paper analyzes the project from the four aspects of human resources,delivery and marketing,financial management and project implementation,obtains the weight under each index,obtains the risk evaluation value,and finds that there are serious operation risks in a construction project.It also puts forward Optimization Countermeasures for the problems existing in the project,including setting up a scientific flexible incentive mechanism,establishing a financial risk management early warning system,ensuring the construction period and development quality,reducing rework losses,and establishing a humanized marketing and delivery system.